AWeber vs. GetResponse – Which Email Tool Should You Use?

GetResponse vs AWeber

After reading this in-depth AWeber vs. GetResponse comparison, you’ll be smart enough to choose the right email marketing software that will grow your list size, customers, and sales. 

I love GetResponse a lot, but AWeber also packs a ton of features. I’ll share the key features, pros and cons, pricing, and which one I’d gladly use if I have to make that decision again. 

When and why should you stick to AWeber? Is GetResponse easier to use? How do I build an email list faster? So many questions. We’ll answer all of them in this guide.

Let’s begin.

1. AWeber vs. GetResponse At A Glance

No doubt, AWeber and GetResponse are strong brands when it comes to email marketing. Being in a highly-saturated industry, let’s see how they stack against each other. 


AWeber

4.8

getresponse icon

4.7
Best Overall. Easy-to-use email marketing tools for growing business with landing page and push notification tools. Starts at $19/month.Best for flexibility. Comes with a wide-range of features from sending emails to having a built-in webinar tool. Starts at $15/month.
Try AWeberTry GetResponse

2. Who Is AWeber Best For?

AWeber is recommended for Small businesses and Entrepreneurs who are chasing their dreams and building remarkable products and services. If you’re in doubt, there’s a Free plan that lets you build your first 500 subscribers. 

3. Who Is GetResponse Best For?

GetResponse is ideal for Entrepreneurs, Business owners, Online marketers, Marketing managers, Mid & Large Companies, and Nonprofit organizations.

4. A Close Look At The Features Of AWeber And GetResponse

Let’s place AWeber and GetResponse side by side — what are the common features and tools? And where does one email software win?  

FeaturesAWebergetresponse icon
Email Marketing
Marketing Automation
Landing Pages
Email Sign-up Forms
Web Push Notifications
Free Email Plans
Built-in Webinar Tool
24/7 Customer Support
Conversion Funnel
Get StartedTry AWeberTry GetResponse

5. Key Features Of AWeber

Is AWeber the right email marketing platform for building your list and engaging your audience? These 5 key features will help us make that decision:

#1 AWeber Email Template Smart Designer

AWeber Email Smart Designer

One of the defining features of AWeber is the email templates and Smart Designer.

The Smart Designer is an AI-powered technology that automatically creates a beautiful email template in just 5 seconds

This amazing feature comes in handy when you’re looking for a branded email template. If you don’t like the templates in the library, there’s no problem, as you can create your own template in seconds.

AWeber’s Smart Designer is a completely free, intelligent, and intuitive design assistant. 

AWeber Smart Designer

How does the Smart Designer work?

It analyzes your social media account and website for your logos, colors, imagery, and then instantly creates a gallery of ready-to-use branded email templates that suit your business.

Interestingly, you’ll find the Smart Designer inside the AWeber’s Drag-and-Drop Email Editor.


AWeber has simplified the complex process of designing branded email templates. Thanks to the Smart Designer, it’s now easier than ever to leverage the power of Artificial Intelligence (AI) to create and send beautiful emails. However, you might need to use this tool a few times to master it.

Burkhard Berger

#2 Drag and Drop Email & Landing Page Builder

AWeber drag and drop creator

The team behind AWeber is smart. Hence, they have created one of the best landing page builders you can find on the web.

To get started, you can pick a template from the unlimited collection. With the drag and drop builder, pre-stocked image library, and blocks, you can quickly customize your landing page to appeal to your audience.

When designing your landing page, the Smart Content feature built-in will help transform hyperlinks into rich media like music, polls, live video, audio playlists, products, and more.

AWeber smart content

To stay true to your brand, connect your custom domain to the landing page, add videos to your page to better convey your emotions, and captivate the audience.

You can also track traffic performance at your landing page when you integrate the Google Analytics and Facebook Pixel codes.

#3 AWeber Email Automations: Send Triggered Email Campaigns

email automations

Email automation has come to stay. With AWeber, you can easily automate your messages and decide when they’re sent based on audience behavior and interest.

Quickly set up a sequence of emails to be sent automatically to a segment of your email list. 

This can keep your subscribers engaged — as your emails arrive at their inboxes on schedule. 

Whether it’s a welcome series, customer onboarding series, product launch emails, follow-up series, automation is the most effective way to get results.

Follow up series

You’ll be able to send triggered emails and automatically tag subscribers based on the actions they took on your site or email.

#4 Easy Subscriber Management: Get To Understand Your Subscribers

AWeber provides a robust and easy-to-use dashboard to help you manage the people on your list.

AWeber subscriber management

It’s easy to categorize these people — this makes it rewarding when you’re ready to send emails; every segment gets the right email.

Not every subscriber wants to ‘read’ that email you want to send. There are those who don’t care. 

AWeber has a power Segmentation & Targeting feature that helps you organize your lists better. It’s pretty easy to create an email segment using relevant Tags to categorize your list.

Aweber tags

#5 AWeber Pre-built Analytics & Reporting

When running an email marketing campaign, tracking performance and using the insights to make well-informed decisions are important.

AWeber provides a pre-built analytics and reporting dashboard that helps you to analyze the results of your marketing activities. 

Aweber Analytics reports

It positions you to become a data-driven business owner — instantly. 

The analytics dashboard is rich and provides meaningful insight into the email and campaign dashboards.

There are also Mobile reports. The AWeber app lets you analyze your email marketing results on the go.

Aweber mobile analytics

6. Key Features Of GetResponse

GetResponse Homepage

GetResponse is a powerful email marketing platform, with simplified features and marketing tools to create & send emails, create landing pages, host webinars, and meetings, and automate every aspect of your marketing.

Let’s take a look at the 5 key features of GetResponse to help you decide if it’s best suited for your business than AWeber:

#1 Full Suite Email Marketing Tool For Small Business Campaigns

GetResponse website

If you need email marketing software that will grow your business, then look no further because GetResponse is the ultimate recommendation. 

It has one of the best list-building features and advanced tools to help you grow your email list and boost conversions.

GetResponse assures you first-class email deliverability. Yes, you’ll be able to create beautiful and helpful emails in minutes. It’s also easy to segment your list and only send the right message to a segment that has shown an interest in the content or product.

Start with a template that matches your brand. Save time and avoid designing an email from scratch. Select templates by campaign goals, then customize and create your own template collection.

GetResponse Email Template

With the drag-and-drop email creator, GetResponse allows you to creatively design and send pixel-perfect emails in minutes.

GetResponse Drag-and-Drop Email Creator

Pick the right layouts and sections when creating your email. Ensure the setup and scheduling details are correct, then see how your new email appears on both desktop and mobile devices.

#2 Design Converting Landing Pages Landing Pages (50+ Templates)

GetResponse Landing Page Templates

Oftentimes, the most successful Facebook ads or Google ads campaign caters to a specific audience. It never appeals to everyone.

With landing pages, your emails, guest posts, paid ads, and online marketing efforts will be well rewarded. Landing pages enable you to capture and convert your website visitors into leads and customers. 

The GetResponse landing page builder is powerful and highly intuitive. It’s a drag-and-drop technology that simplifies the complex process of customizing new pages. 

GetResponse offers a ton of mobile-responsive landing page templates to choose from. Better yet, design one from scratch if you’re a designer. 

GetResponse Mobile Templates

You can offer high-converting lead magnets and incentives to visitors when they come to your landing page or website. This will encourage them to subscribe to your email list. More so, you can connect ready-to-use sales funnels to engage new leads and grow your sales.

Use GetResponse’s built-in image editor to craft and enhance the look of your landing page with stunning photos from stock photography sites.

To be sure that your landing page is well-optimized to grow your email list, you should run A/B tests on key elements such as headlines, subtitles, call-to-action buttons, image placements, etc. Testing is the most effective way to find the winning landing page. 

Simply navigate to the Landing Pages menu inside your dashboard, hover, and click on the “Manage” button to access to choose an A/B test type.

GetResponse AB testing

For most landing pages, the average conversion is 9.7%. However, you can’t be so sure unless you test out variations of your landing pages and choose the winning design. 


Truly, being able to pick a stunning and professional landing page from the library that you can customize is critical. While most email tools let you integrate with Unbounce and Instapage, GetResponse has an in-house landing page builder — and more than 60 free templates you can use.

Burkhard Berger

#3 Marketing Automations: Easily Improve Your Workflows

GetResponse Marketing Automation

One of the easiest ways to increase email open rates and drive conversions to the roof is to automate your email marketing processes.

GetResponse gives you all of the automation tools coupled with advanced visual automation features to help you bring life to your Workflow.

For example, when your website visitor abandons their cart for some reason, a scheduled email will be triggered — to be sent out automatically to re-engage them.

In the same vein, when a visitor subscribes, visits your ‘about’ page, clicks a link, or spends some time on your landing page, they’ll instantly receive an email to nudge them to take the next action.

GetResponse Automation

You don’t need to be a pro to successfully deploy marketing automation events. Each event will be based on users’ interests and behaviors. Specific emails are triggered and sent to subscribers based on a set of conditions. 

From your GetResponse dashboard, you can also track and rate customers’ actions to design custom segments

It’s time to start sending personalized and custom emails to the right email segments; after all, not everyone cares about your latest product update. Focus on those leads that want to hear from you and buy from you.

#4 GetResponse Webinar Marketing Tool: Engage Your Audience

GetResponse Webinar Software

Why spend additional money on WebinarJam or Zoom when you can host webinars with GetResponse Webinar software. 

This is an integrated webinar software that works for individuals, businesses, or even corporate online presentations. 

You can easily set up the GetResponse Webinar — since there’s no download or installation required. It’s web-based.

GetResponse Webinar Session

If you’re looking to host unlimited webinars, make presentations and build trust with up to 1,000 live attendees during a session, then GetResponse’s Webinar tool is your best option.

Just like Zoom or GoToMeeting, you can also invite and share the stage with two other presenters or hosts. 

Here’s the beautiful part of hosting your webinars with the GetResponse Webinar software: 

You can store and retrieve 20 hours of webinar recordings. 

That’s why Steve Carmichael and other renowned digital entrepreneurs love it.

GetResponse Webinar Testimonial

No matter your business model, as long as you’re using digital channels such as Facebook, Instagram, YouTube, podcasts, and Blogs to reach your audience, webinars will work for you. 


I would gladly list the GetResponse webinar tool as one of the best webinar software platforms you can use this year. It might seem like a simple tool, but it’s robust and allows you to join or host a successful webinar. Up to 500 attendees can join your live session, and you can easily invite 2 presenters or hosts to the stage.

Burkhard Berger

#5 Conversion Funnel: Capture And Convert Visitors into Customers 

GetResponse Conversion Funnels

To excel in today’s crowded marketing space, you need to meet your customer’s needs at every stage. Hence, it’s important to use funnels — a proven way to engage and convert visitors into customers.

The Conversion Funnel is a powerful feature in GetResponse. It allows you to set up a funnel that will attract, educate, and inspire your leads. Here’s how a funnel works:

Sales Funnel

You’ll gain access to high-converting pre-built funnels designed to help you capture new leads, convert new customers, and automate every aspect of your lead gen. and customer retention process.

When you’re ready to grow your email list, The Lead magnet funnel is the most ideal format to use.

GetResponse Lead Magnet Funnels

The GetResponse Conversion Funnel offers a reliable way to build your email list quickly, automate and scale your lead generation campaigns, and enables you to drive increased sales and revenue.

7. AWeber vs. GetResponse – Pros And Cons

AWeber email marketing software has been in the trenches for decades. When affiliate marketing was gaining mainstream attention, AWeber was a major player in helping affiliate marketers promote offers via emails. 

AWeber:

ProsCons
It’s easy to use, with its friendly user interfaceSales tracking can be richer
Create landing pages and save money on 3rd party buildersIt’s a bit expensive compared to the competitors
A free 30-day trial to use all the features and toolsFree plan limited to your first 500 contacts
Great email deliverability ratesYou can’t import contacts from other services
Easily set up drip campaigns
Responsive customer support

Here are the Pros and Cons of GetResponse to help you decide if it’s the right email tool for your business.

GetResponse:

ProsCons
An intuitive and simple drag-and-drop Email CreatorCustomer support can be better
Easily build funnels with the Funnel builder Visualizing the progress of each campaign is a bit difficult
It has an easy-to-use dashboardEmails often don’t save. Starting all over every time is the only way 
60+ mobile-friendly email and landing page templates Scheduled emails sometimes delays
It’s easy to segment your list from the dashboard
A free 30-day trial period to use all the features

8. Where Do I Get The Most For My Money?

So, does AWeber offer the most value for your money? Which of these email marketing platforms is better and worth your investment?  

Here’s a complete breakdown of the pricing structures of AWeber and GetResponse (with screenshots).

AWeber Pricing Plans

AWeber Pricing Plans

AWeber has 2 straightforward pricing options based on the number of subscribers you’re aiming for. Here’s a breakdown of each pricing plan and what you can expect to pay: 

  • Free ($0.00/mo.): When you’re ready to grow your email list, the Free plan gets you started at no cost. It allows 500 subscribers, 3,000 emails, 1 list profile, email automation, etc.
  • PRO ($19/mo.): Grow your business like a pro with email marketing. The Pro plan gives you Unlimited contacts, Unlimited emails, Unlimited List profiles, and everything — but limited to your first 500 subscribers.

Note: As your contacts grow, so does your monthly or yearly payment. For your first 501 – 2,500, the monthly pricing is $29, while 10,000 – 25,000 subscribers costs $149/month.

GetResponse Pricing Plans

GetResponse Pricing Plans

Is GetResponse expensive? What are the pricing plans and features?

Here’s the breakdown of the cost of GetResponse: 

  • Basic ($15/mo.): Get started with this BASIC plan. Easily capture email leads, send automated emails, promote products and services emails, create unlimited landing pages, and so on.
  • Plus ($49/mo.): The Plus plan is the most popular one. It’s equipped with every feature inside BASIC, plus Automation builder (for 5 workflows), 3 users, Webinar funnels, Webinars (for 100 attendees), Contact scoring & tagging, 5 Sales funnels, and more. 
  • Professional ($99/mo.): If your business requires professional automation and integrations, the Professional plan will be beneficial to you. The features include Unlimited sales funnels, On-demand webinars, Unlimited automation builder, Unlimited webinar funnels, Web push notifications, and more.
  • Max: Contact the sales team for a custom pricing of Max. This plan enables you to access advanced tools and capabilities. It comes with a dedicated IP address, Microsoft Dynamics integration, Single sign-on (SSO), Webinar (for 500 attendees), Transaction emails, etc.

Note: Just like AWeber, all GetResponse plans are based on how many subscribers a marketer has. For your first 1,000 contacts, you can make decisions using the pricing above. Also, you save 18% and 30% when you pay for 12-month and 24-month respectively.

9. Conclusion – Which Is Better: AWeber Or GetResponse?

What’s my final verdict when deciding between AWeber and GetResponse? Here’s my final take:

If you’re looking for an easy-to-use email marketing software, I’d highly recommend AWeber. Some of its defining features include Auto-Newsletters, Drag & Drop email creator, Smart Design (AI-powered), and Web push notifications — these can help you get ahead in your email marketing journey quickly.

GetResponse, on the other hand, has a cleaner and more intuitive dashboard. The email templates are stunning and mobile responsive. It uses a drag-and-drop email creator that makes it easy for you to customize your email campaigns.

Also, you can host webinars with the GetResponse Webinar software, and get up to 500 attendees in a live session. Start with the free 30-day trial to see how it works — there’s nothing to lose.

10. AWeber vs. GetResponse – FAQ

In this AWeber vs.GetResponse comparison post, here are answers to 3 of the most frequently asked questions (FAQs): 

What is AWeber Used For?

AWeber is useful for generating sign-up forms for your website and landing pages, capturing email leads, and sending emails to your subscribers. You can also automate your emails when you set up autoresponder sequences.

Is GetResponse Easy to Use?

Yes, GetResponse is one of the simplest but most powerful email marketing software. It’s pretty easy to use with lots of resources on every imaginable email marketing question or topic. 

How Much AWeber Cost?

You can get started with AWeber for free. But this free plan has limited features and resources. Here’s a summarized version of the cost of using or upgrading to AWeber: 

  • Free: $0.00/month
  • PRO (500 subscribers): $19/month
  • PRO (501 – 2,500 subscribers): 29/month
  • PRO (10,000 – 25,000 subscribers): $149/month

Is GetResponse A CRM?

No, GetResponse is not a CRM — it’s primarily an email marketing tool. However, it has a ton of other features including webinar software, CRM, Landing pages, marketing automation, etc.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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