ClickFunnels vs. Kajabi – Read This Before You Choose [2022]

Clickfunnel vs Kajabi

I wrote this detailed ClickFunnels vs. Kajabi comparison guide with you in mind. 

ClickFunnels has gained a lot of attention in recent years as the best software for building sales funnels, selling online, building landing pages, running email marketing campaigns, managing affiliate programs, etc. 

Kajabi is an all-in-one marketing software for selling online courses, and membership programs, with no plugins or integrations, required. There are built-in features and tools for everything!

Both marketing software tools have their similarities and differences. This comparison is based on my firsthand experience with ClickFunnels and Kajabi.

In this comparison, I’ll highlight the key features, pros and cons, pricing plans, and who ClickFunnels/Kajabi is suitable for. 

If you’re ready, let’s begin.

1. ClickFunnels Vs. Kajabi At A Glance

To help you choose the right marketing software for your business, here are key factors to help you see how ClickFunnels and Kajabi compares:

Click Funnels (R)


Kajabi (G)

Best Overall. Powerful for creating conversion tunnels with email and social media campaigns available. Starts at $97/month.Best for flexibility. All-in-one marketing platform with a website builder, coaching programs, customer tracking, etc. Starts at $149/month.
Try ClickFunnelsTry Kajabi

2. Who Is ClickFunnels Best For?

ClickFunnels is most ideal for entrepreneurs: agencies and freelancers, eCommerce marketers, local business owners, coaches, B2B marketers, consultants, bloggers, affiliate marketers, etc.

3. Who Is Kajabi Best For?

Kajabi is arguably the best marketing platform for entrepreneurs and influencers.

This includes authors, fitness experts, actors, online marketing experts, teachers, business coaches, etc. who want to build websites, capture leads, and sell online. Use Kajabi to turn clicks into customers.

4. A Close Look At The Features Of ClickFunnels And Kajabi

Does ClickFunnels or Kajabi provide more advanced features for growing your business? This table summarizes the key features:

FeaturesClick Funnels (R)Kajabi (G)
Landing Pages
Website Builder
Email Marketing
Drag & Drop Editor
Site & Visitor Analytics
Funnel Builder
Shopping Cart
Run Affiliate Programs
Get StartedTry ClickFunnelsTry Kajabi

5. Key Features Of ClickFunnels


Let’s go through the key features of ClickFunnels to help you make better decisions:

#1 Powerful Funnel Builder

Clickfunnels funnel builder

ClickFunnels is popularly known as the most powerful funnel Builder in the online marketing space.

If you’re new to using funnels to market your products and services, you’ll find all the resources and hands-on approaches for building your first funnel.

Essentially, there are two popular ways to build funnels with the Funnel Builder:  

  • The Cookbook
  • The Classic Funnel Builder

Here’s how to build funnels using the Cookbook: 

Inside your dashboard, click +New Funnel:

Then, choose your preferred method: the Classic Funnel Builder or the Funnel Cook Book.

It’s a simple process. Set a Goal (e.g., Collect Emails, Host Webinar, Sell Your Product), next select a Type. 

new funnel

Finally, click Build Funnel.

You can use a custom domain to make your funnels stand out and hone your branding. If you like, you can set up SMTP Integration, which makes it easy for you to send emails. 

To accept credit card payments, simply add a payment gateway or set up your Backpack system if you want to attract affiliates to help you sell your products.

ClickFunnels is the #1 funnel builder. I love using it because it’s pretty easy — even if you have no prior experience with building funnels. There are pre-built funnel templates for every purpose (webinars, sales, membership, etc.). And, you can customize each funnel to suit your brand and content.

Burkhard Berger

#2 ClickFunnels Etison Editor

Etison Editor

You’ll love the ClickFunnels Etison Editor. It lets you create and edit web pages and funnels without hiring a web developer or writing codes yourself.

Etison Editor makes it easy to edit and customize your landing pages, email templates, and even web pages to look exactly the way you want.

To start using the editor, here are 3 simple steps: 

  1. Pick a template
  2. Point and click
  3. Drag and drop

There are dozens of professional templates that are built to convert visitors into leads and customers. Simply select any template, determine what page you want to create, then customize the template to suit your style. 

Clickfunnels landing page templates

Use Etison Editor to create:

  • Opt-in Pages: To capture and increase your email list
  • Order Form pages: To collect payments from different sources
  • Webinar Event Pages: To host live or automated webinars
  • Sales Pages: To sell online courses, coaching programs, membership sites, etc. 
  • Upsell Pages: To add one-click upsells
drag and drop builder

You can choose from the huge library of 50+ page elements when customizing your page. Then, drag and drop them onto your page. You can even move the elements around the page, you’re in control! 

#3 ClickFunnels Follow-Up Funnels

follow up funnels

It’s important to follow up on your leads after getting them to subscribe. Engaging with them is critical after you have captured their email addresses. 

ClickFunnels lets you create follow-up sequences to engage your new contacts.  

Generally, you need to keep in touch with new leads. Otherwise, you might lose them to your competitors.

new follow up funnel

ClickFunnels has made the follow-up funnel feature available to Platinum users. That means you’ll need an email list and SMTP Integration to effectively use the feature.

It’s your responsibility to decide how your follow-up emails will be sent. Suppose you choose all existing contacts on your list. They will be queued into your follow-up funnel. 

#4 ClickFunnels Backpack

Did you know that ClickFunnels was built by affiliate marketers who created blog posts, ran paid ads, recorded podcasts, produced videos, and spread the word about “ClickFunnels” for many years?

Yes, it’s a fact!

Richard Brunson, the founder of ClickFunnels understands how powerful affiliate marketing can be. That’s why he created the Backpack — a tool that helps entrepreneurs to create, recruit, and manage affiliate programs.

ClickFunnels Backpack provides detailed affiliate reports. It makes it easy to track performance and get measurable results. 

This affiliate marketing center is included in the ClickFunnels Platinum plan.

Today, entrepreneurs can easily create two-tier type commission plans, recruit new affiliates, audit and review commissions, add affiliate type, and even fire affiliates who haven’t achieved significant results.

Add affiliate type | Clickfunnels

The Etison drag-and-drop editor works with Backpack to help users customize the look and feel of their affiliate area. They can personalize their dashboard and reports to match their brands. 

ClickFunnels Backpack uses Sticky Cookie. This is an important consideration in the affiliate marketing space. It’s probably the #1 reason marketers love the Backpack. 

Sticky Cookie allows affiliates to promote different offers anytime they want and receive commissions for new sales their referrals make in the future. Here’s how it works:

clickfunnels sticky cookie

One effective way to grow your online business is to get more traffic. However, it’s also important to set up a system that will encourage affiliates to promote your offers. 

Affiliate marketers have the right traffic and email campaigns — two essential factors you need to get consistent sales.

#5 ClickFunnels Membership Funnels & Sites

membership funnel

ClickFunnels is also an important marketing software for creating membership funnels and sites. Every membership funnel gives you the chance to provide secure access to your content.

Why do you need to set up a membership site?

There are several benefits. One striking one is that membership sites can provide recurring revenue if you have an engaged audience. Your audience can pay a recurring fee (monthly or yearly) to access your exclusive content. 

No matter what system you create in ClickFunnels, it’ll be connected to the Funnels. So if you’re looking to create a membership funnel, simply start by selecting “Build Funnel” from your ClickFunnels menu. Next, follow this path:

Sell Your Product > Membership 

Give a name to your membership funnel. Then start building your funnel.

After that, it’s time to choose your membership area template.

membership funnel template

It takes about 15-20 minutes to fully create and launch a membership site. What a great technique to earn recurring income from your audience — especially if you’ve captured their email addresses through an Opt-in page that offers a free lead magnet (e.g., an eBook). 

After creating follow-up funnels and sequences, it’s easy to sell your membership offer to the same subscribers to whom you have sent your free lead magnet initially. 

6. Key Features Of Kajabi

Kajabi allows anyone to turn their skills, experiences, and knowledge into a profitable online course, membership sites, and coaching programs. 

Here are the 5 key features in detail:

#1 Kajabi Sales Pipeline Builder & Landing Pages

Key Features - Kajabi

The Sales Pipeline Builder is one of the most powerful features in Kajabi. It lets users create simple or complex marketing funnels using a drag and drop builder.

Simply choose from the pre-built blueprints available, which allows Kajabi to automatically create different steps you’ll need to boost the conversions of your funnel. There’s more. You can also add high-converting landing pages and email campaigns to your Pipeline.

If you’re looking to pre-sell your main course, for example, you can choose a Mini-course blueprint.

Alternatively, you can select the Freebie blueprint if you want to build a landing page and a thank you page, and you want them to be automatically generated by Kajabi.

Product Blueprints

Kajabi does a lot of automation for you at the backend. For example, it can set up the lead magnet, customize the design, and ensure your emails are sent out immediately or as scheduled. 

Once your page has been created by Kajabi, you can easily customize the look, feel, and even fonts using the page builder. You can add more steps if you want. 

Customization happens inline when you’re using the Sales Pipeline Builder — this makes it pretty easy to add/modify landing pages, customize checkout pages, enhance the quality of your email campaigns, and so on, without leaving the page builder.

Kajabi’s Sales Pipeline Builder is handy and easy-to-use. I have used it to create converting funnels that drive sales for my online coaching programs. It’s a visual builder with an intuitive interface.

Burkhard Berger

#2 Kajabi Digital Products & Courses

Kajabi Instructor

Kajabi is a great alternative software for creating any type of digital product. It replaces course creation platforms like Teachable.

You don’t have to use different marketing tools anymore — Kajabi allows you to manage your digital products in one place. 

Using the integrated system, you can quickly price your products as a one-time fee, subscription-based, or simply adopt the installment payment structure.

Kajabi Starting Themes

Kajabi lets you customize everything: change color themes, add an instructor, etc.

You can pick a template from the huge pre-made collection, customize it with one click, upload your content, and you’re ready to build an online course business in no time.

#3 All-In-One Management Tool

Kajabi Page Customization

Kajabi is a cloud-based, all-in-one course creation, and marketing platform. Entrepreneurs use it to create and sell digital products without having to integrate with multiple tools.

Do you want to build a website with Kajabi? Well, it’s easy, and you have the chance to use a variety of website design capabilities and a drag-and-drop builder. Kajabi is a great alternative to Wix, Shopify, Squarespace, and any other site builder.

Kajabi eCommerce

Kajabi helps you to manage all of your business operations in one place. All your products, content, marketing, sales, customer data (email list), and creatives can be managed in one place. And, you can choose to customize your product as you want. 

#4 Kajabi Payments

Kajabi Payments

Kajabi allows online marketers and course creators to integrate with Stripe and PayPal to get paid on time. 

Do you want to make extra income while sharing your knowledge with the world? Use Kajabi to handle the creation, packaging, and sales of your product. 

You can accept payments directly from your landing page, product page, or event page.

With Kajabi, you don’t have to invest in Samcart, Infusionsoft, or Woocommerce. 

Easily set up one-time, recurring, trial payments, or one-click upsells; Kajabi puts you in charge. 

Kajabi Recurring Subscriptions

#5 Kajabi Customer Data & Analytics

Kajabi Metrics

Kajabi provides one of the most comprehensive customer data and analytics. It allows you to gather, analyze, and interpret customer data.

You no longer need to use Baremetrics and Samcart for analytics, as Kajabi is a great alternative. 

From within your dashboard, you can view real-time, thoughtful, and rich data reports, customer progress tracking, user forecasting, subscription metrics, and more.

Kajabi also shows you how customers are engaging with your online courses and coaching programs.

Meaningful data such as net revenue, opt-ins, page views, offers sold, and more, can be viewed from the dashboard. You need these insights to make the best decisions for your business. 

Kajabi Analytics

7. ClickFunnels Vs. Kajabi – Pros And Cons


Very easy to useA bit expensive compared to other tools
Has a drag-and-drop builderAnalytics reports can be improved
Tons of pre-built funnel templates for different purposesBasic plan provides limited templates
Easy integration with third-party marketing toolsNo in-built Calendar to enable clients to auto-schedule an appointment
Opt-in forms for capturing more leads


Intuitive user interfaceExpensive (Basic starts at $149/month) compared to some other all-in-one marketing platforms (e.g., HubSpot)
Can create a complete website for your businessEmail deliverability can be better
Ability to manage all of your marketing activities in one placeNo local payment gateway for creators who want to sell to local consumers and students
Powerful built-in sales pipeline builder for building new funnelsLanding page templates don’t allow much customization
Flexible pricing and payment options for your productNot good for email campaigns
No transaction fees on

8. Where Do I Get The Most For My Money?

Here are the pricing plans of ClickFunnels and Kajabi. 

ClickFunnels Pricing Plans

clickfunnels pricing

How much does ClickFunnels cost? Here’s a summarized breakdown of the plans with pricing: 

  • ClickFunnels ($97): Get started with this starter plan if you want to grow your company with converting funnels. You’ll get these features: 20 funnels, 3 payment gateways, 100 landing pages, 1 user, 3 custom domains, and you can share funnels with your team members. 
  • ClickFunnels Platinum ($297/month): If you have a larger team, the Platinum plan is most ideal. It allows you to build unlimited funnels and unlimited Pages, create follow-up funnels, 3 users, 9 domains, and more.
  • Two CommaClubX ($2,497/month): This ClickFunnels plan has a premium price. With this plan, you can build unlimited funnels and pages, 27 payment gateways, add 10 users, 27 domains, and enjoy all the other features that ClickFunnels offer.

Kajabi Pricing Plans

Kajabi Pricing Packages

Kajabi is a powerful marketing software for business owners and marketers who want to create, publish, and sell online courses under their brands.

Here’s a breakdown of the 3 pricing structures: 

  • Basic ($149/month): Small businesses can get started with this basic plan. You can create 3 products, zero transaction fees, design 3 pipelines, reach 10,000 contacts, 1,000 active members, create 1 website, assign 1 admin user, and more.
  • Growth ($199/month): With the Growth plan, you gain access to these features: 100 products, 25,000 contacts, create unlimited landing pages and send unlimited marketing emails, 100,000 active members, create 1 website, assign 10 admin users, access to Kajabi University, enjoy 24/7 chat support, host webinars, and events, etc.
  • Pro ($399/month): The Pro plan has all the features in the Growth Plan. In addition to that, you can build unlimited landing pages, send 2 million marketing emails, have 100,000 contacts, 20,000 active members, create 3 websites, assign 25 admin users, zero transaction fees, 24/7 support, and more.

Note: All Kajabi pricing plans have no transaction fees. There’s also a free 14-day trial. Users can save 20% if they pay yearly. 

9. Conclusion – Which Is Better: ClickFunnels Or Kajabi?

ClickFunnels and Kajabi are two established lead generation and online marketing software you can trust. 

Keep in mind that ClickFunnels is best suitable for building sales funnels. You should gladly use it if you’re looking to get more leads and increase sales. It also has an intuitive landing page builder.

Kajabi, on the other hand, is an all-in-one platform with a premium price. Whatever marketing task you have in mind, there’s a tool or feature to handle it. 

Although Kajabi is a bit on the high side, it offers more value for your money with its range of tools and advanced features. You’ll no longer cuff out extra money for landing page builders, shopping carts, email marketing tools, payment processors, etc. Kajabi handles everything.

Note: Whether you’re using ClickFunnels or Kajabi, it’s recommended to use a third-party email service (such as SendinBlue, ConvertKit, GetResponse, etc). You’ll get better results and more detailed reports when you use a dedicated email marketing tool. 

You have nothing to lose because both ClickFunnels and Kajabi offer 14-day free trials and money-back guarantees. So get started today.

If you’re interested in more comparisons with Clickfunnels and its other competitors, here is an article on Builderall vs Clickfunnels.

10. ClickFunnels Vs. Kajabi – FAQ

Let’s address 3 of the Frequently Asked Questions (FAQs):

Can you use ClickFunnels with WordPress?

Yes, you can simply maintain a WordPress site and create your funnels in ClickFunnels using the same domain. This is important if you want to add additional pages directly from ClickFunnels to your WordPress site. However, the funnel you’re using for your WordPress must have its subdomain in ClickFunnels.

How does Kajabi integrate with ClickFunnels? 

It’s quite easy to integrate Kajabi with ClickFunnels. Simply navigate to your Integrations dashboard inside Kajabi, enter your API key from ClickFunnels and simply Connect. It’s that easy!

Is ClickFunnels good for SEO?

ClickFunnels wasn’t built for creating search-optimized web pages. Yes, you can create a full-blown website for your business, build professional landing pages, but the goal is for you to run ads or use other traffic generation techniques to bring traffic. Although ClickFunnels now allows you to add title tags, meta descriptions, and all of those to your pages, it’s still not the best recommendation for creating websites that will rank in Google.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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