ClickFunnels vs. Kartra – An 100% Unbiased Comparison [2022]

ClickFunnels vs Kartra

If you are looking for the BEST ClickFunnels vs. Kartra comparison on the internet, look no further because you just found it.

One of the best things you can do is to research a product before buying it.

You owe it to yourself to ensure that you get the most value out of your purchase, and that’s exactly what I am going to help you with.

Now, I understand that most consumers do not have the time to do the research themselves. Worry not because it’s perfectly okay to seek help from people who know their stuff.

…and I know just the right guy for it (wink!).

In this review, I am going to help you determine which online marketing tool is perfect for your business. I will discuss the key features, pros, and cons, hidden quirks, plus more, for both ClickFunnels and Kartra to help you gain that business advantage.

Are you ready to learn?

Let’s start.

1. ClickFunnels vs. Kartra At A Glance

When it comes to that ONE platform for online marketing, I don’t think I’m overreacting when I say these two are some of the best candidates in the industry.

Click Funnels (R)


Kartra (G)

Best Overall. Great for specially-made funnels and intuitive and easier to start with for most new users. Starts at $297/month.Feature-rich. Includes many powerful features with many varying pricing options for businesses to choose from. Starts at $199/month.
Try ClickfunnelsTry Kartra

2. Who Is Clickfunnel Best For?

ClickFunnels is best used for education-based companies, especially in the “Make Money Online” online landscape. Their main recommended templates use styles that are great for promoting courses. You can use either of these four templates to promote an online course, a book, or even a webinar.

Since ClickFunnels offers a much more streamlined and focused set of tools, it’s easier to use for marketers that are just starting.

3. Who Is Kartra Best For?

Kartra is more of an all-in-one online platform that has the potential to run your entire business. Since it contains more features than ClickFunnels, it is geared towards more experienced online marketers.

4. A Close Look At The Features Of ClickFunnels and Kartra

To give you a more detailed comparison between these two online marketing tools, I listed several features that you need to run a successful sales funnel campaign.

FeaturesClick Funnels (R)Kartra (G)
Drag-And-Drop Funnel Builder
Built-in Video Hosting
Landing Pages
Coaching And Mentorship Program
Multiple Domain Support
24/7 Chat Support
Additional Sub User Login
Get StartedTry ClickfunnelsTry Kartra

5. Key Features Of ClickFunnels


The online landscape has changed so much just this year alone, with entire industries rethinking their whole approach to the whole sales funneling system. As such, it’s important to stay up to date with the latest strategies to remain on top of the competition.

ClickFunnels has made it clear that its main goal is to help entrepreneurs to tap into the real potential of their business by providing innovative lead-generating strategies.

#1 Comes With Pre-Made Funnel Templates

ClickFunnels offer pre-made funnel templates that are proven effective. The designs of these templates vary depending on the type of use. For instance, a sales letter funnel template is more focused on selling products and services compared to a webinar funnel template.

Clickfunnels | Templates

The key to getting better conversions is using the right template at the right time. If you’re not sure how to select better templates to improve your conversion rate, you can check ClickFunnels’s coaching videos.

#2 Built-in A/B Split Tests For Better Conversions

A/B Split test is the process of comparing two versions of a web page, email template, and other marketing paraphernalia to measure any difference in performance.

Clickfunnels | Split Testing

Any company, especially a company that operates online, is leaving money on the table if they fail to do proper split testing. The goal of doing A/B testing is to learn what strategies give better conversion rates, which result in better margins.

#3 Email Integrations

ClickFunnels is more focused on email marketing instead of focusing on the sales funnel as a whole. As a result, it has some of the best email integrations I’ve seen in the segment.

I’ll post a screenshot below of a list of all the third-party email autoresponders that they support. Unfortunately, I can’t post a tutorial for each. Doing such would require an entire article. 

Clickfunnels Email Integrations

Great email integration makes tying together tools, systems, software, and email marketing much easier. The settings you used for your third-party autoresponders will translate seamlessly to your ClickFunnels platform.

#4 Built-in Analytics or Google Analytics Integration

ClickFunnels provides one of the most informative Analytics tools I’ve seen in this industry.

Clickfunnels Built-in Analytics

Although their tool gives you in-depth and real-time data analysis, it still manages to give it in such an easy-to-digest manner which is something impressive. 

Clickfunnels Analytics Tool

Now, if you’ve already mastered another Analytics Tool, say, Google Analytics, you’re in luck because ClickFunnels allows Google Analytics integration. 

All you have to do is copy and paste the Google Code, and ClickFunnels will take care of everything. No need to edit your page’s CSS or HTML. Like I said, just paste the code into the tracking code prompt in the setting, and you’re good to go. Yes, just like that.

Clickfunnels Google Analytics Integration

#5 Drag and Drop Funnel Builder

While this feature isn’t exactly new to this industry, ClickFunnels’ funnel builder seems to set the industry standard when it comes to providing intuitive and modern funnel builders. 

The way they do it is they give you a list of popular funnels. You then select one of those and just edit the content inside for each section. 

What makes their approach better is they give their users the ability to edit the layout, formation, content, and everything that’s inside each section.

Clickfunnels Funnel Templates

You can select any of their premade funnels and then make adjustments as you see fit.

This method makes building sales funnel websites a whole lot easier since you’re given a starting point. 

You don’t like the placement of this thing right here? Just drag it there. 

Clickfunnels Drag and Drop Builder

Do you want to increase the font size? Change some colors? No problem. 

Clickfunnels Custom CSS

Change pictures/videos? Easy.

Clickfunnels Funnel editor

6. Key Features Of Kartra


Kartra is one of those online marketing tools that’s easy to learn but hard to master. Since this tool is designed as an all-in-one platform, you only need to manage one continuous process which makes the whole affair hassle-free.

#1 Analytics-Based Reporting

All online marketing tools should give their users access to robust and categorized reporting to allow them to evaluate strategies to further improve conversion rates.

Kartra | Scoring & Tracking

Inside the Kartra Analytics Tool, you will get a summarized view of how your products are performing. Couple this with well-timed A/B testing, and you will learn which strategies are the most efficient to use.

Kartra | Analytics

#2 Built-In Appointment Scheduler

Kartra has a built-in scheduler called Kartra Calendars which gives you access to a calendar that’s fully integrated into the system.

Kartra | Calendar Dashboard

What this means is you can easily schedule or reschedule a client meeting, webinar, and group calls. This tool basically will make double bookings, no-shows, and chasing clients a thing of the past.

Here’s an example showing how detailed these calendar entries are.

Kartra | Calendar

#3 Integrated Video Marketing And Hosting

Unlike ClickFunnels, Kartra has video hosting integrated into the system. What this means is you won’t need to use third-party video hosting apps like YouTube, Vimeo, Amazon S3, and more, when you upload, which makes the whole process efficient.

Kartra Video Hosting

You can even put call-to-action tags anywhere inside the video. It’s a clickable pop-in that shows up at a selected time stamp in the video. You have the ability to make a call-to-action link appear when, let’s say, someone in your video says, “click here to learn more.”

Kartra Video CTO

#4 Automated Email Marketing Sequence

Their tagline for this feature is “TRULY SET AND FORGET: WORK ONCE, PROFIT FOREVER!”

Truth be told, I’d have to agree with this sentiment because after trying this feature out, that “set and forget” tagline is spot on.

Kartra understands that designing an email marketing campaign is a difficult task. As such, they made a whole system out of it. They use easy-to-understand instructions that you can implement into your emails. You can put some “triggers” to automate which actions will fetch corresponding responses.

Kartra Email Automation

If you want something simpler, you can select their premade email templates. Here’s one of their email template designs.

Kartra Automated Sequence

What’s great about email automation is it runs in the background 24-7-365. 

Like they said, “set and forget.”

#5 Plug and Play Campaigns

There are times when you don’t need to create something new. I would even argue that many times, you’d have more success if you just choose to replicate a tried-and-tested formula. That’s where this feature comes in.

Some of the best online marketers like Frank Kern and Andy Jenkins share their best marketing campaigns in Kartra, ready to be used and imported in one click.

Importing a premade template may not give you the same fulfillment as making your sales funnel campaign, but it can sometimes be the better choice. Sure, you can create your campaign and do countless A/B testings to perfect your style.


You can just import a premade marketing campaign that has been proven to work and has already generated over a million dollars worth of profit.

Kartra Import

Now, I understand if you’re not a fan of using mainstream campaign templates. Another thing you can do is search for the perfect sales funnels campaign in Kartra’s campaign marketplace.

If you want, you can even sell your campaign to make money on the side.

Kartra Campaign Market Place

Note: All of these templates are customizable. If you want to tweak some settings here and there, feel free to do so. Once you have the campaign template, it’s practically yours, and you can do whatever you want with it. 

7. ClickFunnels vs. Kartra – Pros And Cons

ClickFunnels is a sales funnel provider where entrepreneurs can create efficient marketing solutions designed specifically around their website or business. 

With this platform, you can create, market, promote, and sell your online courses, services, software, and physical products.

Created with the idea of providing a much more streamlined and focused approach to capturing leadsDoes not have a video hosting service
Built with a modern interface that is easy to learn and useClickFunnels’ most expensive plan is higher  than Kartra while offering fewer features
Best used for promoting educational coursesVery few options in terms of membership, with the premium option being way overpriced
It is considered a market leader in sales funneling
Can be applied on top of an already working website, almost like a plug-and-play tool 

Kartra can be considered a more complete and robust marketing tool compared to ClickFunnels, but that doesn’t mean it’s better at everything than ClickFunnels. In this section, we’re going to compare some of their features directly.

Designed as an all-for-one tool that can help you from the ground upEmail marketing is not as robust compared to other more focused platforms like ClickFunnels
Simple and intuitive interfaceEasy to learn but hard to master
Drag and drop feature, which allows you to build landing pages efficientlyCan sometimes suffer from ‘jack of all trades, master of none’ syndrome
Integrated sales funnel builder for generating new leadsDoes not have a cult following, unlike ClickFunnels, which has a huge following
A robust and in-depth analytics tool to help improve every aspect of your businessWebsite building feature is missing some general features that are seen in more modern website builders
Does not require you to learn other processes since everything is integrated 

8. Where Do I Get The Most For My Money?

Now, let’s compare the pricing structures of ClickFunnels and Kartra. I will be posting several screenshots here to help you see their differences much better.

ClickFunnels Pricing Plans

Clickfunnels Pricing Plans

The screenshot above should provide you with a general idea of how their pricing works.

  • Basic ($97/month): This is probably where most of their users come from. This plan is ideal for small to mid-sized businesses. There are a few limitations, but they shouldn’t affect smaller marketers.
  • Platinum ($297/month): This is for more serious marketers which are handling multiple funnels and landing pages. This plan is recommended for mid-level marketers and maybe even smaller marketers that own several landing pages. One major difference here is the unlimited number of funnels and pages you can create and the number of training and courses available.
  • Two Comma Club X ($2,497/month): This is like the reloaded version of ClickFunnels. It gives you access to 27 more domains, 27 more payment getaways, 10 team member logins, unlimited pages, and many more. Don’t forget the step-by-step guides, video tutorials, and personal mentorship by their coaches.

Kartra Pricing Plans

Kartra Pricing Plans

Kartra offers 4 sets of plans. You can opt for an annual payment scheme to enjoy a 25% discount.

  • Starter ($99/month): This is their most basic plan which can support up to 2,500 leads. This is best for people who only own 1 product/business since this plan only supports 1 custom domain.
  • Silver ($199/month): This is where the majority of Kartra users are subscribed to. In my opinion, this is their most well-balanced plan because of how many features you’re getting. You are allowed 3 custom domains, 12,500 leads, and as for their other features – unlimited.
  • Gold ($299/month): This gold plan is just a boosted version of their silver plan. The only differences here are the doubling of lead support from 12,500 to 25,000 and an increase to 5 custom domains. As for the other features, they have the same unlimited tag.
  • Platinum ($499/month): This plan is designed for marketers that have more than 5 active domains. This plan has a 10 custom domain limit along with lead support of up to 50,000. Everything else is unlimited. I would only really advise this plan to serious players in the business.

Note: They have an ongoing discount offer of 25% if you opt to pay annually. Below is the annual pricing for each plan.

  • Starter – saves $297/year ($1,188 vs $891)
  • Silver – saves $597/year ($2,388 vs $1,791)
  • Gold – saves $897/year ($3,588 vs $2,691)
  • Platinum – saves $1,497/year ($5,988 vs $4,491)

Recommendation: To truly see if this product will suit your needs, you can try it for 30 days for a low price of $1.

9. Conclusion – Which Is Better: ClickFunnels Or Kartra?

Giving a straight answer to the topic of ClickFunnels vs Kartra is going to be difficult. The real answer is a lot more complicated than just choosing Tool A or Tool B.

The truth is, none of the two options is better than the other across the board. Each of them has strong points which make them suitable for different purposes.

If you are looking for something that has it all, like an all-in-one marketing option, then Kartra is probably the best option for you. Don’t just take my word for it, you can try it for $1 for 30 days. Yes, that’s 30 days!

Kartra has a more well-rounded marketing catalog and a few features that ClickFunnels does not have. One good example is built-in video hosting.

ClickFunnels, on the other hand, does things in a more focused way. This is better if you’re looking for something more targeted. If your main goal is to just create a beautiful and high-converting sales funnel, ClickFunnels would be a perfect choice.

At the time of this writing, ClickFunnels is offering a 14-day FREE Trial. If you are curious as to what this company can offer, registering for a trial would be a wise choice.

10. ClickFunnels vs. Kartra – FAQ

In this section, we’re going to go over questions that I may have missed in the ClickFunnels and Kartra comparison.

Are Any Of These Programs Free?

No, but both of them offer trial periods. ClickFunnels offers a FREE 2-week trial period. Kartra, on the other hand, gives a longer 30-day trial period but is priced at $1.

Does ClickFunnels Have An Affiliate Program?

Yes. ClickFunnels does have a robust affiliate program. According to ClickFunnels, they have paid out over $100,365,342 to their affiliates.

Does Kartra Have An Affiliate Program?

Yes. Kartra has an amazing affiliate program, too. They pay a 40% commission which is considered a good rate in the industry.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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