Kajabi vs. Thinkific – The Most Eye-Opening Comparison 2022

Kajabi vs thinkific

In this in-depth guide, I’ll do a Kajabi vs. Thinkific comparison.

Both Kajabi and Thinkific play key roles in my business, especially when I need to create online courses and membership programs.  

This post is based on my experiences using these platforms, and not a summary of other people’s posts. 

Should you use Kajabi instead of Thinkific for creating and selling your online courses and membership sites? Let’s talk about it. 

Let’s begin.

1. Kajabi vs. Thinkific At A Glance

How do Kajabi and Thinkific compare at a glance, let’s see. 

Kajabi icon


thinkific icon

Best Overall. Pipelines and funnels. Email marketing tools. Starts at $149/month.Best for businesses. Drag and drop course builder. Secure membership site creation. Try for free.
Try KajabiTry Thinkific

Kajabi and Thinkific deliver the best online course creation experiences for individuals, teams, and businesses. So which platform is better? Here’s how Kajabi is different from Thinkific:

Kajabi lets you create online courses and coaching programs, and build landing pages and websites, with a drag-and-drop site builder. It has a funnel builder, email marketing tool, webinars, and quizzes, while Thinkific’s all-in-one platform is best for creating online courses and membership sites.

2. Who Is Kajabi Best For?

Kajabi is ideal for entrepreneurs, influencers, and subject matter experts. These professionals can use Kajabi to create their online course business, launch coaching programs, and membership sites, and earn money.

3. Who Is Thinkific Best For?

Thinkific caters to individuals and businesses that want to create online coaching programs and courses, and build a community. Thinkific is for both beginners and advanced users. 

4. A Close Look At The Features Of Kajabi and Thinkific

Let’s briefly examine some of the basic & advanced features to see how Kajabi compares with Thinkific. 

FeaturesKajabi iconthinkific icon
Has a clean and intuitive drag-and-drop course builder
Allows creating landing pages from pre-designed templates.
Interactive quizzes and surveys are easy to create.
Simplifies the creation of membership sites.
Doesn’t charge transaction fees.
Equipped with detailed course reporting and analytics tools.
Has integrations with email marketing providers.
Seamless integration with payment gateways.
Provides proof of course completion.
True all-in-one course creation platform.
Get startedTry KajabiTry Thinkific

5. Key Features Of Kajabi

The Knowledge business industry has grown rapidly in recent years. A study by Global Market Insights shows that the worldwide e-learning market is expected to be worth $1 trillion in 2028.

To tap into this huge opportunity, Kajabi lets you turn your skills, experiences, and knowledge into a profitable online course, membership sites, and coaching programs. Let’s look at the key features in detail:

#1 Sales Pipeline Management Software and Funnels

Kajabi Sales Pipeline Management Software and Funnels

The Sales Pipeline Management Software is one of the key features inside Kajabi. It lets you automate and scale your marketing campaigns with Pipelines. You can generate Pipelines for a freebie, sales page OVO, Product Launch OVO, Zoom Webinar OVO, etc.

“Funnels” are important — whether you’re selling an online course or membership program. How you create your funnels matter.

Kajabi funnels

That’s why it’s a smart decision to put the “fun” back into funnels. Choose from Kajabi’s ready-made customizable Pipelines to maximize your sales.

Whatever Pipeline you choose to customize, there’s a pre-written copy that’s written to convert leads into sales in your funnel. Just fill in the blanks and tailor the copy — next, generate the Offer Pipeline that will suit your unique business.

Kajabi pipeline builder

With the Sales Pipeline Builder, your customization will be implemented inline — this makes it fun to add/modify landing pages, improve email campaigns, customize checkout pages, and so on, inside the page builder. 

#2 Easy Kajabi Payments: Get Paid When You Want

Kajabi integrates well with two powerful payment gateways: Stripe and PayPal. So you get paid instantly or whenever you want.

Kajabi payment gateways

Creators can process payments from students globally through Stripe and PayPal integrations.

When you use Kajabi, you might need to do away with Samcart, Woocommerce, Infusionsoft, and other shopping cart platforms and CRM that also process credit card payments. 

Easily set up one-time, recurring, trial payments, and one-click upsells, Kajabi supports every payment option.

kajabi recurring payments

#3 Email Marketing: Create Beautiful Emails Faster

With Kajabi’s Email marketing tool, you can replace your email marketing software. 

Choose from 15+ stunning email templates to create branded emails for your customers. There’s an email template to suit your specific needs.

Kajabi email templates

Kajabi takes email marketing to a new ‘fun’ level. The email builder helps you validate email subject lines, and get instant feedback on your subject lines — and ways to improve them. 

Kajabi email editor

When writing your emails, you can easily add Countdown Timer to your emails, without having to use shortcodes or scripts. Simply drag the block onto your email editor, select the specific event, and you’re set.

#4 Create Digital Products and Online Courses

Do you want to create digital products, online courses, and coaching programs? Kajabi is your one-stop-shop. It saves you the added cost of using Kartra, Teachable, and even Thinkific. 

Kajabi will power every arm of your business in one place. You don’t need to use different marketing tools and pay extra for them. 

With Kajabi, you gain access to the integrated system that lets you price your digital products — either as a one-time fee, subscription-based, or installment payment structure.

Use Kajabi’s highly intuitive visual site builder to turn your ideas into a valuable, and on-demand digital product. Add an instructor, change color themes, and do more.

Kajabi site builder

In minutes, you can quickly customize the pricing, delivery, and packaging of your coaching programs. 

Simply choose a template from the huge library, customize it with a few clicks, upload your content, and you’re set to build a sustainable online course business. 

Kajabi template library

#5 Manage Your Digital Business Operations in One Place

Kajabi is a cloud-based all-in-one course creation and marketing suite. 

It’s the go-to software for experts in their chosen fields and businesses that want to integrate every aspect of their business operations in one central place. 

Do you want to build a website? Kajabi offers a ton of web design tools, with a drag-and-drop builder. Kajabi truly replaces WordPress, Wix, Squarespace, and any other site builder.

Kajabi drag-and-drop builder

Manage your content, marketing, sales, and customer data (email list) with Kajabi’s powerful marketing platform.  

I love using Kajabi. It replaces my landing page builder, email service provider, webinar software, and other expensive tools out there. All these tools are available in one place. Thinkific doesn’t replace any marketing tool for me, but it’s great when you want to create online courses and earn income sharing your ideas, skills, and passion with students.

Burkhard Berger

6. Key Features Of Thinkific

Thinkific homepage

Thinkific is equipped with some of the best features for creating and selling on-demand online courses. Let’s consider the key features in detail: 

#1 Design A Complete Website For Your Course Business

Thinkific design a complete website

Every business needs a professional website. Instead of using Wix or WordPress, Thinkific offers web design tools and features to help you design a complete website to effectively market your coaching programs and courses.

Use the drag and drop website builder to make the design process fun. When you’re logged on to your dashboard, click the “DESIGN YOUR SITE” tab on the left panel to begin:

Thinkific design your site

If you want to be productive and not design a website from scratch, then choose a stunning theme from the library — then customize it to suit your course topic, brand, or culture. 

Thinkific theme library

Remember to connect your custom domain name before publishing your site. Users gain full access to HTML and CSS. 

Thinkific allows beginners to online courses to design professional websites without messing around with codes, however, website developers can add advanced functionality to their websites at the backend.

#2 Easy Drag and Drop Course Builder

Thinkific has an easy-to-use visual drag and drop course builder. It’s designed with beginners in mind.

Thinkific drag-and-drop course builder

The visual builder allows course creators to design their courses and membership sites quickly. Choose a template from the huge collection of pre-designed templates, then customize accordingly: Click a text area to change it, change color, then save. 

Easily upload videos, build quizzes, and organize all your learning resources in one place — using this visual drag and drop builder

Thinkific curriculum

Endeavor to customize the look and feel of your course and website. If you have some insider lessons or courses for a segment of the enrolled students, then set private and hidden courses. 

Thinkific has a cleaner and more user-friendly drag and drop visual builder than Kajabi. You gain unrestricted access to the pre-built themes — simply choose a template to customize. 

#3 Online Courses and Membership Sites Security System

Thinkific has been an industry leader in recent years. One of the key reasons is the iron-clad security tools and features. These protect your online course content and data from getting hijacked.

Thinkific security features

Thinkific offers secure cloud hosting & daily backups. There’s a built-in SSL certificate for all sites you build in Thinkific. 

These security measures will keep your data in good shape. Simply  Activate SSL from the Settings:

Thinkific SSL

Thinkific also offers 99.9% uptime & 24/7 monitoring and instant access to updates. You get automatic updates on the latest features.

#4 Promote and Sell Online Courses and Membership Programs 

Inside Thinkific, course creators have unlimited access to features for marketing and scaling a successful online course business. 

Course creators can offer coupons and promotional features to encourage new and existing students to take action. It also makes sense to add Upsells right on the ‘thank you page,’ custom first-month payments, and free trials

Thinkific thank you page builder

If you’re looking to maximize sales, Thinkific enables you to accept all credit cards in over 100 currencies. 

Course creators also get paid instantly on Thinkific.

Thinkific offers a ton of marketing and SEO tools. It’s an all-in-one online course platform tha tuses the latest technology. Some of the features are for advanced users. Teachable has basic features for beginners, so you might want to try that platform if you hate technology.

Burkhard Berger

#5 Thinkific’s Student Support and Experiential Learning

If you want to build a successful online course business, make up your mind to create the best student experiences.

Course creators love Thinkific — as they’re able to teach passionately using features built to deliver the best learning experiences to the students.  

Thinkific integrations

Thinkific lets course creators offer unlimited replays of course materials, language controls, and leveraging clear progress indicators. All these would make the learning experiences amazing for enrolled students.

You can also drive student support and celebrate their wins when you send completion certificates and customized completion pages to graduating students.

Thinkific automated check-ins

Bear in mind that Thinkific’s Student support also goes into tracking progress and keeping students inspired each day. Automated check-ins and using reminder emails are a source of encouragement for the students. 

7. Kajabi vs. Thinkific – Pros And Cons

Kajabi is a complete marketing suite, offering basic and advanced tools to help you create, market, price, and sell online courses, membership sites, or coaching programs. 


Create unlimited landing pages and full-blown websites Kajabi is way more expensive than Thinkific. The Basic plan costs $149/month
Simple, clean, and user-friendly interfaceLimited customization for the landing pages
No transaction fees on every Kajabi planLacks local payment processor for creators who want to sell to local consumers and students
An easy-to-use built-in sales pipeline builder for creating funnelsIt has a low email deliverability rate 
Easily set up flexible pricing and payment options for recurring subscriptionsKajabi email marketing tool isn’t as effective as standalone email tools like ConvertKit or MailChimp.
Manage every aspect of your business under one platform

Thinkific has served 75 million+ courses and 50,000+ creators. It’s one of the best platforms for creating online courses and membership sites? Here are the pros and cons:


Easily build stunning content pages with a drag-and-drop visual builder.Thinkific is expensive (Basic costs $49/month) compared to Teachable Basic (at $39/month)
Maximize course sales by embedding the course sales widget directly to your blog.The pre-designed themes and templates can be more responsive
Create unlimited courses on Pro plans.Course creators are unable to conduct workshops
The free plan gives you access to 3 courses (it’s a quick-start plan for beginners).The affiliate management center can be improved.
Turn your blog posts into on-demand course content using the WordPress plugin.The free plan offers limited features.
No transaction fees on all Kajabi’s plans. 

8. Where Do I Get The Most For My Money?

Let’s break down the pricing structures of Kajabi and Thinkific (with screenshots).

Kajabi Pricing Plans

Kajabi Pricing Plans

Kajabi’s pricing plans are clear enough. There are 3 pricing structures: 

  • Basic ($149/month): The Starter plan is ideal for small businesses and marketers. They can create 3 products, design 3 pipelines, 1,000 active members, create 1 website, assign 1 admin user, $0.00 transaction fees, and so on.
  • Growth ($199/month): The Growth Plan gains you access to unlimited landing pages and unlimited marketing emails, 100 products, 25,000 contacts, 100,000 active members, create 1 website, assign 10 admin users, gain access to Kajabi university, and more.
  • Pro ($399/month): The Pro plan offers all the features in Growth, plus unlimited landing pages, 2 million marketing emails, 100,000 contacts, build 3 websites, assign 25 admin users, zero transaction fee, and more.

Note: Kajabi doesn’t charge transaction fees on all plans. You also gain access to a free 14-day trial. Save 20% if you decide to pay yearly. If you do the maths, it means you’re expected to pay $119/month (annual payment) on the Basic plan and $159/month (paid yearly) on the Growth plan, and so on.

Thinkific Pricing Plans

Thinkific Pricing Plans

Thinkific offers 4 pricing structures (free plan inclusive). Let’s take a look:

  • Free ($0.00/month): The free plan gives users the chance to test-drive all of the amazing core features inside Thinkific at no cost. Create 3 courses, accept unlimited students, create quizzes & surveys, host content, and get paid for course sales instantly.
  • Basic ($49/month): This Basic plan is ideal for starters. It offers basic features and tools to create, price, and launch your first course. Create unlimited courses and accommodate an unlimited number of students, offer coupons, get affiliate reporting, use a custom domain, integrate email tools, enroll students manually, etc.
  • Pro ($99/month): If you’re a course creator who’s ready to scale and build a successful online course business, the Pro plan is best suited for you.

It comes with all of the Basic features plus advanced customization, priority support, Assignments, Communities, Live lessons with Zoom, Memberships & bundles, 2 Site admin accounts, and more.

  • Premier ($499/month): When you’re ready to build an education empire or launch multiple courses that will power your online business, the “Premier” plan is highly recommended.

In addition to all of the features in the Pro plan, you also get 5 Site admin accounts, 15 Group Analysts, 50 Course admins/authors, Single sign-on (SSO), and Onboarding package, and an Unlimited Growth Package.

Note: This pricing breakdown is for monthly plans. You can save 20% if you pay annually. This means you’re paying $39/month (pay yearly) on the Thinkific Basic, and so on.

9. Conclusion – Which Is Better: Kajabi Or Thinkific?

Kajabi is an all-in-one marketing platform to help you integrate every aspect of your online business. No matter what task you want to solve in your business, Kajabi can handle it.

Thinkific is great for creating and selling online courses and membership sites — under your own brand. 

Although with a higher price point, Kajabi offers more value for your money. Replace every 3rd party tool for building landing page builders (e.g., Unbounce), creating email marketing campaigns (e.g., MailChimp), processing payments (e.g., Samcart), creating funnels (e.g., ClickFunnels), and so on. Kajabi is a full suite of marketing tools that take care of your marketing needs — without the additional costs.

Thinkific can suit you best if you already have a platform for building your landing pages, websites, funnels, and email campaigns. If you simply want a modern online creation tool, use Thinkific. 

10. Kajabi vs. Thinkific – FAQ

How do you use Kajabi and Thinkific? Are they worth the money? So many questions to answer. Let’s quickly address a few of the frequently asked questions (FAQs) asked by online marketers and course creators.

Does Kajabi host videos?

Yes, Kajabi offers unlimited free video hosting. So you can create as many video courses, without being stuck with extra fees or messing around with video tech.

Is Thinkific free?

Thinkific is a powerful online course platform with a truly free plan with zero transaction fees. However, users can online create 3 courses.

Is Kajabi a website builder?

Yes, Kajabi is an easy-to-use website builder with drag-and-drop functionality. It’s fully integrated, and you can use Kajabi to create a complete website or conversion-focused landing page from scratch or from the premade templates. 

Does Kajabi replace MailChimp?

Yes, Kajabi can replace MailChimp for you. If you’re looking to create and sell online courses, Kajabi offers a ton of email marketing functionality. You can create and send emails with beautiful templates, track email performance (open rates, click-through rate, etc.), and email deliverability rate — all from within Kajabi.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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