Mailchimp vs. GetResponse – Which Tool To Use in 2022?

Mailchimp vs getresponse

This is my SUPER in-depth comparison of Mailchimp vs. GetResponse. 

I’ll share the key features, costs, and which of these popular email marketing tools is best suited for your business.

Let me show you which of these two email tools is easier to use and offers more value for money.

If you’re ready, let’s go. 

1. Mailchimp vs. GetResponse At A Glance

Both Mailchimp and GetResponse are well-known email marketing platforms. But which one is better? Let’s take a glance at some key factors: 

Mailchimp icon


getresponse icon

Best Overall. Audience management and marketing automation tools. Analytics. Try for free. Best for entrpreneurs. Conversion-based landing pages. Webinars. Use of all features in the 30-day trial. Try for free.
Try MailchimpTryGetResponse

To summarize the differences, here’s what I discovered based on my experience and after thorough research:

Mailchimp is an affordable email marketing software with tools and features such as Autoresponders, and Signup forms. It offers a free plan for the first 2,000 contacts, while GetResponse allows you to send beautiful and engaging emails, host webinars, build landing pages and funnels, a free 30-day free trial, etc. Mailchimp costs $9.99/mo. GetResponse costs $15/mo.

2. Who Is Mailchimp Best For?

Mailchimp is the perfect email marketing software for growing businesses. Therefore, freelancers, startups, authors, online marketers, bloggers, eCommerce brands, and course creators can benefit from the rich features of Mailchimp.

These are the companies that actively use Mailchimp: Vimeo, TED, Vimeo, Fader, East Fork, Chronicle Books, and so on.

3. Who Is GetResponse Best For?

GetResponse is most suitable for Entrepreneurs, Online marketers, Marketing managers, Mid & Large Companies, as well as Non-profits.

Some of the companies that use GetResponse include BetterU, The Feminine Principle, Full Circle Music, Infusion Marketing, and other small and growing businesses.

4. A Close Look At The Features Of Mailchimp And GetResponse

What are the similarities and differences between Mailchimp and GetResponse? The summarized key features below will tell us how both email marketing software compares: 

FeaturesMailchimp icongetresponse icon
Equipped with top tools for running email campaigns
Equipped with marketing automation tools
Offers free landing page templates
Comes with pre-built signup forms
Can deploy retargeting campaigns
Has a free email plan (not just a free trial)
Has a huge collection of email templates
Expert support with phone support options
Equipped with live chat tools
Get startedTry MailchimpTry GetResponse

5. Key Features Of Mailchimp

mailchimp homepage

Mailchimp has grown to win the hearts of 10 million+ businesses and marketers. It has amazing email marketing features for growing businesses.

Here are the 5 key features of Mailchimp and how to leverage them to grow your business online: 

#1 Audience Management Tools: Understand Your Audience Better

Mailchimp audience management

When it comes to knowing your audience and connecting with them deeply, Mailchimp takes you on a meaningful journey with its Audience Management tools.

Why is this important? First, when you know your audience, it means you can send better and more relevant emails to your subscribers. And Mailchimp makes it fun to send emails to subscribers.

The signup forms, segmentation, Marketing CRM, and Behavioral Targeting tools are all designed to help you ‘communicate with an audience that cares to listen.’ As you sign up with Mailchimp, you gain instant access to the Audience tools — which offer a ton of user insights.

This can help you to create beautiful Signup forms for your website or landing page to collect your visitor’s details. It’s quite easy to customize your form via the Style, Layout, and Settings tab.

Mailchimp signup form

In the Audience Dashboard, Mailchimp allows you to see patterns and utilize the insights to run profitable email campaigns.

mailchimp audience

Email segmentation is also important if you must engage your audience the right way. Mailchimp makes it easy for you to filter your audience by behavior or demographics to find their interests and all. 

Mailchimp list merge

It’s time to establish rapport with your subscribers and start sending targeted emails based on the accurate insights you have collected from the Audience Tools. 

#2 Mailchimp Creative Marketing Tools: Design and Sync Emails

In today’s online marketing space, the best way to stand out is to not blend in. Although the traditional email marketing style still works — it’s gradually paving way for more intuitive and creative email marketing practices.

If you’re looking to send highly-targeted emails to subscribers, utilize the Mailchimp creative tools. Let’s consider some of the ways these tools can be helpful: 

Dynamic Content: Easily personalize content blocks with emails that pop. Make your emails attractive and relevant to a set of recipients. 

Mailchimp dynamic content

Subject Line Helper: Don’t get stuck when writing email subject lines, use this tool to generate and test new subject lines. It’s so fun to use.

Mailchimp subject line helper

Creative Assistant: Take advantage of Artificial Intelligence (AI) in email marketing to generate laser-focus and branded email designs. You’re in control, so feel free to customize your designs using the drag and drop feature in your Mailchimp dashboard.

Mailchimp creative assistant

Content Studio: When you find a winning email template, you can save it for future use. The same thing goes with images and files — use the Content Studio to sync, store, and edit all your images in one place.

Mailchimp Content studio

#3 Marketing Automation Tools: Maximize Email Results

Marketing automation isn’t a new concept. But most growing businesses haven’t been using it. With marketing automation, you can design personalized journeys using conditional logic.

This can only be triggered when subscribers meet certain criteria or take definite actions.  

Mailchimp has some of the best Marketing Automation tools. It equips you with the tools needed to turn online contacts into customers.  

When you turn on Automation Tools, it means you can track the customer journey and create personalized, smooth, automated marketing workflows for your customers. This can be based on their behaviors, persona, or actions on your landing page.

Mailchimp Marketing Automation

Mailchimp simplifies the process of optimizing emails. You can decide when to send your emails, know when your recipients are online, and thus increase the email deliverability rates. 

The Marketing automation features cut across Transactional emails. It’s now easier than ever to create, schedule, and send trigger-based email messages about purchases and account activity. You can set rules and conditional logic to have your campaigns run on autopilot. 

mailchimp rules

Marketing Automation reveals the visual journeys, custom triggers, pre-built automation, scheduling tools, and everything you need to establish trust with your audience.

#4 Audience Insights & Analytics Tools: Track Sales and Performance

Mailchimp audience insights

The best way to create winning email campaigns that will drive dramatic sales for your product is by collecting useful audience data and digging into insights about your subscribers.

It can be a hard nut to crack — but Mailchimp Audience Insights tools will show you what’s already working and what to ignore. 

You might want to know: 

  • How do your email campaigns compare? 
  • What’s the email Open rate? 
  • What percentage of subscribers added products to the Shopping cart? 
  • What percentage of these customers purchased the products? 

And so on.

Mailchimp also has a useful A/B Testing tool. This enables you to run A/B tests on your campaigns to determine which subject line style works. You eliminate the assumptions and track sales, audience growth, and get to connect more closely with your audience in real-time.

Mailchimp A/b split test

Mailchimp has an amazing Audience dashboard with a ton of insights that reveal who your subscribers are, what they care about, their interests and behaviors, and everything you need to run winning email campaigns. 

Burkhard Berger

#5 Mailchimp Website Builder: Design Websites That Convert 

Mailchimp website builder

With thousands of Website builders popping up, Mailchimp is stepping into the crowded space with its builder. 

Every business that wants to do email marketing usually opts for a website first. It’s the initial stage. That’s why Mailchimp is supporting business growth in this regard. 

Mailchimp Website Builder is highly intuitive. Once your domain name and web hosting is ready, it’s time to start creating your first website. It’s easy to connect a custom domain to Mailchimp using the built-in marketing tools and intuitive drag-and-drop builder. 

You can also pick a relevant template from the library.

mailchimp website templates

While Shopify and WordPress are the primer website builders, Mailchimp offers some handy tools that will not overwhelm you. Especially for complete newbies! 

Use the Mailchimp Website Builder to create a website in no time.

After creating your website, it’s equally important to market it. Mailchimp doesn’t leave you hanging with a beautiful website. It helps with marketing, too.

It provides all the essential tools — including landing pages, social ads, emails, postcards, and more to help you reach your target audience. 

mailchimp postcards

6. Key Features Of GetResponse

getresponse homepage

GetResponse is an online marketing software with its primary focus on email marketing. In addition, it helps you to create & send emails, host interactive webinars, create landing pages, and automate your marketing.

See the 5 key features of GetResponse and how they can grow your business: 

#1. Complete Email Marketing Platform For Your Business

GetResponse website

GetResponse is an amazing software for creating and sending emails to subscribers.

If you’re looking to increase sales and build relationships with customers, you need to embrace email marketing and start building your list. 

GetResponse offers first-class email deliverability. It has an intuitive design tool for creating engaging emails in minutes. It’s easy to segment your list and only send the right message to a segment of your customer base.

There are 60+ free email templates to choose from. This saves you time when designing your emails. 

To get started, quickly select templates by campaign goals, then customize them to match your brand and content, and curate your own template collection.

GetResponse email templates

Use the drag-and-drop email creator that GetResponse provides to easily design and send pixel-perfect emails in minutes. 

GetResponse drag and drop email builder

You’ll find a ton of layouts and sections to use for your emails. When you’re done with creating emails, view the setup and scheduling details and preview your new email on both desktop and mobile devices. 

Essentially, you can bring life to your emails when you use the GIFs and free stock photos provided for you.

Truly, GetResponse has a set of email marketing tools that rival other popular email platforms like Drip and ConvertKit. It’s beginner-friendly and easy to set up your first autoresponder.

#2. Design Conversion-Based Landing Pages (50+ Templates)

GetResponse landing pages

Landing pages are a necessity when running any marketing campaign. Whether you’re running Facebook ads, writing guest posts, or getting featured on a news site, you need a standalone page to send people to. 

GetResponse has a powerful landing page builder. With this tool, you can drag and drop elements and design blocks onto your page. 

GetResponse also gives you the choice to select from the mobile-responsive landing page templates or design one from scratch.

GetResponse landing page templates

Easily offer high-converting lead magnets and incentives to your visitors. This will nudge them to opt-in to your list. It’s also simple to connect ready-to-use sales funnels to engage new leads and grow your sales.

Use the built-in image editor to creatively enhance the look and theme of your landing page with stunning photos from stock photography sites.

And always remember to run A/B tests on your landing page elements (e.g., headlines, call-to-action buttons, image placements) to find the winning content or design. 

GetResponse A/B testing

Split testing your landing pages is the easiest way to know what works and what doesn’t. A study by Unbounce shows that the average landing page conversion is 9.7% — so testing out your pages can give you insights on how to attain the best results. 

#3. Marketing Automation: Improve Your Email Workflows

GetResponse Marketing Automations

Are you ready to deliver the best customer experiences? 

Of course, you do so using Marketing automation. GetResponse gives you advanced visual automation tools to help improve your Workflow. 

For instance, an email is quickly sent to a customer that abandons their cart. It doesn’t matter when (morning or midnight), you can re-engage the customer and bring them back.

When the customer subscribes, visits your ‘about’ page, clicks a link, or reads your post, they can also receive an email to nudge them to take action.

GetResponse automation

You can set rules that will control your emails: when they’re sent, how many times they’re sent, and how to dissect your subscriber’s previous data.

That way, you can send automated emails based on the subscriber’s interests and behaviors. With marketing automation, you can also rate customers’ actions, segment new subscribers, set new conditions, and track email deliverability. 

GetResponse’s marketing automation tools redefine how you send emails and engage your audience when you’re running an online campaign.

#4. GetResponse Webinar Software: Engage & Nurture Your Audience

GetResponse Webinar Software

GetResponse has a powerful integrated webinar tool. You don’t need WebinarJam or Zoom to host webinars — that would be an additional and unnecessary investment. 

Most webinar tools are complicated. If you’re new to hosting webinars, GetResponse makes it easy for you to get your first meeting live. People can sign up anywhere, anytime, to attend your webinar. 

It’s easy to set up this webinar software. Nothing to download or install because it’s web-based.

GetResponse webinar session

Host webinars and make presentations to 1,000 live attendees in a single session.

Just like GoToMeeting or Zoom, you can easily invite and share the stage with two other presenters or hosts. 

When you make online presentations with the GetResponse Webinar tool, you’ll never lose a slide or file, as you can easily store and retrieve 20 hours of webinar recordings. 

That’s why Steve Carmichael and other online marketers love GetResponse’s webinar solution:

GetResponse webinar testimonial

I have used GetResponse and still love the company’s approach to email marketing and webinars. As one of the best webinar software platforms, GetResponse lets you launch your first webinar, invite 2 presenters to the stage, sync your slides and recordings, and engage 500 attendees in one place.

Burkhard Berger

#5. Conversion Funnels: Get More Leads And Increase Sales 

GetResponse conversion funnels

To succeed in today’s highly-competitive marketing environment, you need to start using sales funnels to engage and convert visitors into customers.

Without sales funnels, your customers will be confused. What do you want them to do next after they subscribe to your email list and download your free report? A funnel takes them on a journey.

GetResponse Conversion funnel is useful and easy to set up. Here’s how it works: 

getresponse sales funnel

GetResponse provides a lot of converting prebuilt funnels designed to help you maximize the potential of every lead you capture.

Set up funnels to sell products and services at the backend. 

For growing your email list, GetResponse gives you the Lead magnet funnel. This funnel is fundamental when you’re looking to get more signups and nurture your email subscribers. 

GetResponse lead magnet funnels

7. Mailchimp vs. GetResponse – Pros And Cons

Here are the Pros and Cons of Mailchimp: 


Clean user interface for beginnersThe free plan has limited features
Stunning email templates to pick fromThe cost can quickly add up as your contact list begins to grow
A drag-and-drop email creator with image and video embedding optionsBasic email automation
Easily create Workflows that grow your business
Schedule email blasts in a few steps 
Mailchimp offers 24/7 expert support

And here are the Pros and Cons of GetResponse:


Clean and easy-to-use interfaceCustomer support can be better
The funnel builder is beginner-friendlyIt’s hard to visualize the progress of each campaign, this can be improved
An easy-to-use drag-and-drop Email CreatorOftentimes, the email templates don’t save. You may need to start all over again
A huge collection of professional templates (email and landing pages)
Easily segment your contacts from your dashboard
A free, full-featured 30-day trial

8. Where Do I Get The Most For My Money?

Let’s take a look at the breakdown of the pricing structures of Mailchimp and GetResponse.

Mailchimp Pricing Plans

Mailchimp pricing

Mailchimp comes with 4 flexible pricing plans to choose from:

  • Free ($0.00/mo.): For starters, you get a free email marketing plan. This is for your first 2,000 contacts, up to 300 emails, Marketing CRM, Signup Forms & Landing pages, etc. 
  • Essentials ($9.99/mo.): If you want to send emails only and nothing else, subscribe to the Essentials plan. You can build up to 50,000 contacts, A/B testing, 24/7 email & chat support, etc. 
  • Standard ($14.00/mo.): The Standard plan is for advanced automation and email marketing optimization campaigns. Scale with 100,000 contacts, 5 Audiences, Behavioral targeting, Dynamic content, Custom templates, and more. 
  • Premium ($299/mo.): When you need more customization features, the Premium plan is for you. It has all of the features in Standard, including Advanced Segmentation, Phone Support, Multivariate testing, Comparative Reporting, and more. 

GetResponse Pricing Plans

getresponse pricing

What does GetResponse cost? Let’s see the breakdown of its 4 pricing plans: 

  • Basic ($15/mo.): Begin your first email campaign with the Starter plan. Easily generate a Signup form to capture email leads, engage your audience, send automated emails, sell products via emails, create converting landing pages, and do a lot more. 
  • Plus ($49/mo.): This Plus plan is the most popular of all the plans. You get all of the features in BASIC, plus Automation builder (for 5 workflows), Webinars (for 100 attendees), Contact scoring & tagging, 3 users, Webinar funnels, 5 Sales funnels, and more. 
  • Professional ($99/mo.): Access professional integrations and automation. Get access to Unlimited sales funnels, Unlimited webinar funnels, Unlimited automation builder, web push notifications, On-demand webinars, and more.
  • Max: Get custom pricing if you want more. Get unlimited access to everything that GetResponse has to offer, including a dedicated IP address, Microsoft Dynamics integration, Single sign-on (SSO), Webinar (for 500 attendees), Transaction emails, etc.

Note: All GetResponse plans are priced based on the number of contacts. The above pricing covers your first 1,000 contacts. There’s more. You get to save 18% and 30% when you pay upfront for 12-month and 24-month respectively.

9. Conclusion – Which Is Better: Mailchimp or GetResponse?

To conclude this in-depth Mailchimp vs. GetResponse comparison, here’s my verdict: 

Do you want an affordable email marketing software that you can learn quickly? If yes, then Mailchimp is the best option. 

Mailchimp lets you generate beautiful email signup forms to embed to your landing page or social media page. Start building your email list in 15 minutes.

GetResponse, on the other hand, offers a more robust and useful email marketing solution. You can access beautiful email templates — or simply use the plain text-based HTML email template. If you want a higher deliverability rate, text-based emails are best.

Even though GetResponse doesn’t have SMS marketing features, it allows you to host webinars to make presentations to 500 attendees in a live session. And it comes with a free 30-day trial. So you have nothing to lose.

10. Mailchimp vs. GetResponse – FAQ

To summarize this Mailchimp vs. GetResponse comparison guide, let’s answer 3 of the most frequently asked questions (FAQs): 

Is Mailchimp Easy to Use?

Yes, Mailchimp is pretty easy to use. It has a clean and intuitive user interface. Use it consistently and you’ll become a pro in no time.

Is GetResponse Easy to Use?

I love GetResponse. It’s a lot easier to use than Mailchimp.  

Is GetResponse Free?

No, GetResponse doesn’t have a Free plan like Mailchimp. But it offers a free 30-day trial. Users can try all of the features, and tools, and start building their email lists.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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