7+ Best Product Management Software [An Honest Review]

Product Management Software

Monitoring a product’s lifecycle has been made easy by using product management software. These are tools that save time and effort for every employee involved in product creation to product selling.

In my 10 years in entrepreneurship, I’ve used various product management software to work with different teams. I’ve seen which tool is easy to use and which ones are great for tracking a product’s progress.

In this article, I’ll be sharing the best product management software that you and your team can use.

What Is The Best Product Management Software?

If you’re in a hurry, check out my top 3 picks at a glance: Jira, Wrike, and Monday.com.

Jira Software




Monday.com Product Management

Best overall. All-around platform for all business types and needs. Starts at $7/month.Best value for money. Features workspace management. Starts at $9.80/month.Best for flexibility. Customizable platform with high-performing features. Starts at $10/month.
Try JiraTry WrikeTry Monday.com

But don’t make a decision based on the data above. If you want an in-depth review that highlights both the best features and negative sides of the products listed, I encourage you to read the whole article.

1. Jira – Top Pick


Best Product Management Software For Technical Teams [Starts at $7 per month]

Jira is one of the most widely used product management software for teams to monitor a product from its wireframe stage to its launch date.

Users of Jira will find the software very efficient since it has features like scrum boards, roadmaps, reporting, and automation.

The features of this software work best for technical teams

By using scrum boards, teams can focus on managing complex projects. This particular feature unites the team on a single goal and supports incremental delivery.

Out of all the applications on this list, Jira has one of the best ways to deliver relevant information via its reports feature. These reports show project statistics throughout its entire lifecycle. 

They can also show the following: 

  • Burndown 
  • Sprint 
  • Velocity 
  • Cumulative flow diagram

Pros And Cons Of Jira

Lots of 3rd party tools integrationMicro-level difficulties
Agile software development management and micromanagement with Scrum and KanbanFile uploading size is limited
Highly customizable dashboard

Jira Tools Pricing Plan

Jira software pricing plan

Jira’s payment structure will vary depending on how many users it will have. Let’s discuss each payment plan if you have 10 users:

  • Free Version: This version of Jira is good for small teams to plan and track more work efficiently. It’s an opportunity for them to check if Jira is a software that’s fit for their team. The number of users for a free version is only limited to 10.
  • Standard Version ($70/mo.): Standard version works well for a growing team that’s focused on building more things together. In terms of storage and support, a standard version gives 250GB and support is available only during local business hours. The limit for this version is 20,000 users.
  • Premium Version ($140/mo.): An organization that has a big team is fit for the Premium version of Jira. It will significantly help them in scaling their work and business. It has unlimited storage and 24/7 support.

Interested to get started with Jira? Visit their site.

2. Wrike – Best Value For Money


Excellent Product Management Software For Busy Teams With High-Volume Projects [Starts at $9.80 per month]

Wrike is a high-quality product management software that features a combination of management and a real-time workspace for discussion, file sharing, and collaboration.

To some, Wrike is the central hub for all of their work. That’s why big corporations like PayPal, AT&T, Amazon, and Hootsuite use this software.

For companies with many tasks at hand, it is the optimal software since it can manage a high volume of projects. The software enables users to mention team members, duplicate tasks, and report quarterly productivity.

Another great feature that it has is its ability to break big projects into smaller tasks

And these subtasks can also be further broken down into specific activities. This feature is a great help for busy product management teams.

Some would even choose Wrike over other software because of its simplicity and ease of use. It’s far different from those applications that have a very cluttered UI and makes the whole page overwhelming.

Pros and Cons of Wrike

Even though Wrike is used by top companies in the world, it’s still far from perfect. Here are some pros and cons that you should be aware of it:

Time trackingLack of integration features
Excellent mobile applicationFile uploading size is limited
Ability to break tasks into subtasksA bit pricey depending on your plan
Easy to use even for beginners

Wrike Pricing Plan

wrike pricing plan
  • Free: A free version of Wrike still gives unlimited users, live activity stream across projects, an interactive board spreadsheet, and others. This plan only gives out 2GB of storage per account.
  • Professional ($9.80/mo.): Users with this plan will have access to Gantt charts, productivity integrations, and shareable dashboards. The storage is still at 2GB per user. 
  • Business ($24.80/mo.):  A business plan has a bit more room for customization. It also now has time tracking, timesheets, real-time reports, and request forms.
  • Enterprise: In this plan, users can now have custom access roles, admin permissions, user audit reports, and 10GB of storage per user

Get started with Wrike by visiting their site.

With Wrike, you have an unlimited amount of use with Tags, make sure to make good use of them as it can significantly make things much easier to organize and identify when working with numerous business projects.

Burkhard Berger

3. Monday.com – Most Customizable


A Great Product Management Software For Teams That Like Customization [Starts at $10 per month]

Monday.com is a cloud-based product management system that offers a simple interface and processes for team collaboration. 

But unless the software is customizable, it would be difficult for some users to use it.

And Monday.com knows that customization plays an important role in product management.

That’s why they have a lot of features that can be customizable to fit the user’s needs. To some businesses, this is the reason why they’re choosing Monday.com over other software.

Other than the software being able to accommodate changes, Monday.com is also easy to use. This is an advantage for those transitioning from another software. 

Monday.com offers drag-and-drop functionality and also uses color-coding to determine a task or a project.

As for the collaboration and communication aspect of product management, it is a great software to keep track of tasks, delegate projects, view updates, and overall see how the projects are doing.

If you’re interested in Monday.com but are looking for similar platforms that have the same or more powerful features, take a look at the best Monday.com alternatives.

Pros and Cons of Monday.com

Clear layout and UISoftware integrations could be better
The grouping feature allows monitoring of multiple projects and clientsNeeds more automation features
A lot of customizable features
Quick setups of projects and tasks

Monday.com Pricing Plan

monday.com pricing
  • Individual: This plan is good for individuals who just want to layout their workweek. The plan includes unlimited boards, documents, templates, and up to two team members.
  • Standard ($10/mo.): The standard plan is great for a small team but is focused enough to get things done. Other than the features in the Individual plan, Standard gives out timeline and Gantt views, calendar views, guest access, automation, and integrations.
  • Pro ($16/mo.): The Pro plan gives access to time tracking, chart view, private boards and docs, and a higher number of actions for automation and integrations.

Interested? Start with Monday.com by visiting their site.

4. ProdPad – Best For Branding


Superb Product Management Software For Product Ideation [Starts at $149 per month]

ProdPad is a product management software that’s mainly focused on the product’s target users. It is designed to help businesses with their branding problems.

Their road-mapping feature also makes the process easy and fun. They let their users be able to color-code and create checkpoints on their roadmap.

Prodpad was made for collaborative efforts. It’s not one of those applications that only a single individual can find useful.

The software also features a timeline view layout wherein it shows the latest news for a certain product. This is an excellent feature for your team so no one can miss an update.

One of the features that separate ProdPad from the pack would be its ideas feature.

With this, users can make priority charts that will show your backlog on an impact vs effort chart. This helps you find high-impact ideas, identify problem areas, and weigh things against each other.

Pros and Cons of ProdPad

Allows notes on the product roadmapTakes a couple of sessions to understand the software
Has collection and organization of feedbackA better way to keep track of ideas should be implemented
Product and portfolio managementNo free version
A bit pricey

ProdPad Pricing Plan

prodpad pricing
  • Essential ($149/mo.): The first paid plan for ProdPad already costs $149/mo but it has 3 admins/editors, unlimited reviewers, portfolio objectives, portfolio canvas, and many more.
  • Advanced ($449/mo.): For this plan, it allows 10 admin/editors, access to product lines, product line canvas, favorite products, product line roadmap, and portfolio roadmap.
  • Performance ($1299/mo.): This plan unlocks the majority of most features except some integration features, data classification, vendor assessment, and dedicated support channel.

Start with ProdPad by visiting their site.

5. ProductPlan – Best Roadmap Feature

product plan

Great Product Management Software With Vast Roadmap Templates [Starts at $39 per month]

Having a roadmap feature for your software of choice is a must so everyone on your product management team can visually see the progress. Using a non-native roadmap application will just add more tasks to the to-do list of the team.

Luckily, ProductPlan is one of those software that allows you to plan and visualize product strategies in the easiest way possible. The software houses 25+ roadmap templates that you can choose from.

The team behind ProductPlan knows how important it is to have a tool that integrates systems, collaborates on roadmaps, and measures the work put in. 

So, the team created a platform to help users focus on building better products. With its roadmap feature, any team can easily see their progress, organize ideas and collaborate with other teams.

ProductPlan integrations widely used software like GitHub, Slack, Trello, Jira, DevOps, and Microsoft Teams.

Other than the simplicity and ease of use, ProductPlan also offers a drag-and-drop building feature, customizable layouts, etc.

Pros and Cons of ProductPlan

Simple to use with great UILacks workflow management features
Excellent for team collaborationsDoesn’t have any rollback feature
Aggregation of multiple roadmaps can be done

ProductPlan Pricing Plan

productplan pricing
  • Basic ($39/mo.): ProductPlan costs $39/month per editor when paid annually. This plan has unlimited roadmaps and viewers. It has basic integrations, table layout, planning board, and multiple export capabilities.
  • Professional – The cost of this plan is undetermined, it would need a consultation with the company. But with the professional plan, users would have 1 on 1 training sessions, a refresher training session, and team by team training. 
  • Enterprise – The cost of this plan is also undetermined. It covers the full support and training features of the software.

Start with ProductPlan by going to their site for more information.

6. Asana – Best For Team Communication


User-Friendly Project Management Software For High-Level Communication [Starts at $10.99 per month]

Every successful product has a team behind it that communicates tasks and workloads efficiently. Teams that exemplify high-level communication don’t use emails back and forth but rather utilize a platform where they can visually see the tasks to be done.

This is where Asana works best. 

It is cloud-based and allows sharing of the workspace which gives users the ability to create tasks, delegate them, and monitor the progress.

Asana is a platform that is aesthetically clean and features a user-friendly interface that makes teams organize tasks and projects in one place.

Another great thing about using it is how the platform emphasizes the importance of communication in collaboration efforts. The software lets you see what team is handling what project and where they are in terms of progress. 

According to the Asana team, the software has made users 1.45 times more efficient and 66% of them mentioned it gives them more work to be done.

Other features that it has are the following: 

  • Custom fields
  • Templates
  • Kanban boards 
  • Pinning of tasks

Interested in how Asana performs against its rivals? Take a look at this Asana vs Basecamp article. However, if you want a platform similar to Asana, check out the best Asana alternatives available.

Even with a free plan in Asana, you can create task templates that can automate your entire process. It makes everything easier and saves you time from manually doing tasks on your own.

Burkhard Berger

Pros and Cons of Asana

Organizes all tasks and projects into easy-to-viewIntegration with other applications could be better
Easy to understand even for beginnersLimited exporting functionality
Excellent UX and design

Asana Pricing Plan

asana pricing plan
  • Basic: This is best for teams that are just getting started. Although it’s free, it already gives teams unlimited projects, tasks, messages, and activity logs.
  • Premium ($10.99/mo.): The premium plan costs $10.99 per user. It gives teams the features of timeline, dashboards, advanced searches, task templates, and custom fields.
  • Business ($24.99/mo.):  For just $24.99 per user per month, a Premium plan gives teams all features mentioned above, plus portfolio, goals, workloads, and custom rules builder features.

If you’re interested in Asana, visit their site to learn more.

7. ClickUp – Most Features


Best product management software for teams that uses a lot of features [Starts at $5 per month]

ClickUp is software that has a ton of functionalities that benefits any team that uses it. 

Some would mention that it’s a Swiss army knife compared to its peers. The features that it offers are designed to make teams increase productivity and focus on communication.

It is a cloud-based collaboration and project management tool that works for any team under any type of business. Its features and functionalities include the following:  

  • Boards
  • Lists
  • Calendars
  • Task assignments
  • Statuses
  • Collaboration tools.

A particular feature of why some teams choose ClickUp over other product management software would be its automation of a product’s entire process. You can do this in two ways: via your own custom algorithm or through a premade template.

Here’s an overview of ClickUp’s best features:

  • Task management
  • Time management
  • Process management
  • Complete customization
  • Team collaboration and reporting

If you’re interested in ClickUp’s platform but somehow aren’t interested in grabbing it, take a look at the best alternatives that offers quite the same characteristics.

Pros and Cons of ClickUp

Multiple features for users to capitalize onSome features shouldn’t be under a paid plan
Best customer supportNot the best in customization features
Time tracking and project tracking is made easy

ClickUp Pricing Plan

ClickUp pricing plan
  • Free: This plan comes with 100MB storage, unlimited tasks, members, and two-factor authentication.
  • Unlimited ($5.00/mo.): With just $5 per member per month, users can get unlimited storage, list, board, and calendar views.
  • Business ($9.00/mo.): Starting at $9 per member per month, not only do users get unlimited features but they also gain access to goal folders, Google SSO, all automation, timeline views, and advanced time tracking.
  • Enterprise: Other than the features above, this plan has SSO, unlimited custom roles, personalized admin training, and has the highest API limits.

Want to get started with ClickUp as your product manager software? Visit their site.

8. Shortcut – Best For Software Developers


Easy To Use Project Management Software For Small To Medium-Sized Teams [Starts at $8.50 per month]

Formerly known as Clubhouse, Shortcut is the best management platform for software developers.

This is because it’s also built by the same type of people.

The founders were having trouble with how work can progressively go across teams and had a clear vision of how tasks and projects are moving.

Even industry-standard tools weren’t enough for a high-functioning team. So as any great innovators do, they built their own software that’s better than anything out in public.

Shortcut is a product management software that is optimized for speed

Being focused on speed, its functionalities are extremely easy to use. This makes delegation and the creation of tasks as easy as possible. As the company said, “We bring the flow to your workflows.”

It also has features on storyboarding and an array of company-wide progress tracking.

Shortcut is best for small to medium-sized software teams. Its integration includes Google Drive, Slack, Dropbox, GitHub, Instabug, Clocify, and many more. 

Pros and Cons of Shortcut

Specifically built for software developer teamsNot enough remote team features
Intuitive platform to get things done quicklyDashboard can’t be customized
Affordable for small-sized teamsReporting feature could be improved

Shortcut Pricing Plan

Shortcut pricing plan
  • Free: With a free plan, users get access to stories, iterations, and quick insights. The plan also comes with integration on Slack, Figma, and VCS.
  • Team ($8.50/mo.): Starts at $8.50 per user per month. With the team plan, users can see progress and roadmaps. Workflows can also be customizable to tailor to the need of each team. 
  • Business($12.00/mo.): With only $12.00 per user per month, teams can organize complex projects with Milestones. This plan also opens up access to multiple Workspaces for sandboxing and testing support.

Start with Shortcut by visiting their site and getting in contact with their sales team.


There are tons of great product management software out in the market. But the ones listed here are what I see as the best ones out there. Each one has a set of features that benefits any team in terms of productivity and project tracking. 

All of the software I’ve listed here are proven to be efficient in increasing productivity. However, the one I recommend the most is Jira.

Jira is just a great product management software wherein its features greatly help with task delegation, management, and tracking. It makes the jobs of the team members and leaders much easier.

Plus with its due date, reminders, and details feature, it’s an excellent tool to have for teams wanting to increase productivity and manage projects better.

Which software have you used in this list? Is there a product that you think should be part of this list? Let us know in the comment section below!

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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