7+ Best Real Estate CRM Software For 2022 [100% Unbiased]

Real Estate CRM Software

When it comes to dealing with contacting, managing, and keeping customer relationships steady in the real estate industry, real estate CRM software is a key player for many agencies and real estate agents to easily handle all their client information in one single space. 

I’ve done the research and have experienced using CRM platforms in the past, such as Salesforce, Wise Agent, and Top Producer. Plus, I have a business myself, so I can relate to how meaningful customer relationships are.

Keeping up with the never-ending growing list of clients while staying fresh with your existing real estate leads is a challenging task that can be easily solved by a straightforward solution.

Real estate CRM software will not only improve your current performance in establishing great client relationships but can also propel you further in more meaningful interactions with them in your sales cycle. This is important if you want to keep customer retention high. 

In this article, we’ll be talking about the best CRM software that you can utilize for your real estate business, all without needing to do the digging yourself!

Let’s take a look now, shall we? 

What Is The Best Real Estate CRM Software?

If you don’t have the time to look over the article, here are my personal favorites just for you: LionDesk, HubSpot, and SalesForce.





Salesforce Real Estate CRM

Best overall. Specially made CRM platform for realtors and agencies. Starts at $25/month.Best value for money. For basic and complex CRM tasks with free tools. Starts at $45/month.Best for flexibility. Easiest to customize with powerful features to boot. Starts at $25/month.
Try LionDeskTry HubSpotTry Salesforce

1. LionDesk –  Top Pick

LionDesk: Real Estate CRM Software

Best Bang For The Buck For Real Estate Agents [Starts at $25/mo]

LionDesk is one of the most intuitive CRMs for real estate agents when it comes to building real-time relationships with customers. 

They are also one of the top reputable CRM software providers in the industry. 

Compared to other CRM tools out there that have a lot of features but don’t necessarily go into depth with each one, LionDesk is different. They’re pretty much focusing on the niche that they want to attract, and that is professional real estate agents that want to close deals and make good use of their lead sources.

Sometimes, you don’t need an entire toolkit of a CRM, just a hammer to fit the nail in perfectly, and LionDesk just does that. Now, the question is this, “How does LionDesk perform as a hammer?”

In my eyes, it’s pretty good from their lead capture, task management, and even automation tools.

The first thing is that LionDesk has a great data analytics tool that can help you capture important information on your clients, and they also help you visualize these data in easy-to-digest graphics. 

Getting hold of your customer contacts through SMS, phone calls, or email is buttery smooth, especially for sales management.

One great thing about their email marketing campaign is the auto-drip campaigns. Creating, sharing, and even borrowing templates is something that many users love since it streamlines the entire process of email marketing. 

The same can be said with their texting capabilities. LionDesk has a feature where lead follow-up can all be done by an A.I. that, as they say, “nurture and qualify” your leads to become potential clients to your business. 

They have a lot of features that automate all your leads from text, emails, and even calls. It’s pretty simple just to track your conversions afterward once they’ve done the work for you.

LionDesk is a real estate CRM software solution that is also very practical with IDX integration. But it doesn’t stop there, it also has integration with the following external applications:

  • Zillow
  • Realtor.com
  • Great Agent
  • iFound Agent
  • Facebook
  • Front Desk
  • Mojo

There’s plenty more to list with around 100 more integrations to offer.

The amount of integration accessibility that you get is a big win as there are other CRMs out there that you just can’t do the same. But with LionDesk, you won’t have a problem with that as it is one of the core features that they offer to deal with the business needs of commercial real estate.

LionDesk Integrations

Overall, it is an excellent tool whether you’re going at it solo or performing with large real estate teams, as LionDesk is highly flexible with its pricing plans. Accommodating pricing packages for both real estate agencies and solo agents.

Pros And Cons Of LionDesk

Real estate focusSteep learning curve
Great 3rd party integrationOkay-ish customer support
Email, text, & call automationSoftware bugs in program updates
Automated email drip campaigns

LionDesk Pricing Plan

LionDesk Monthly Pricing Plans

Monthly Pricing Plan

LionDesk Annual Pricing Plans

Annual Pricing Plan

If you’re interested in checking out LionDesk, first take their 30-Day free trial and see for yourself if it works best for your real estate needs. 

However, if you want to go all-out and take a piece of all their premium features then here’s their pricing list and the features you can expect.  

They also have something called monthly credits as add-ons. It’s the number of emails, texts, and video messages you can send. You’ll be able to see how much of these monthly credits you’ll be allotted per pack below.

  • Starter ($25/monthly – $250/annually): You can get a lot of features with such a starter pack, from being able to access the following: video emails, bulk text, email services, Facebook lead generation, and pre-built drip campaigns.

    Monthly Credit Allotment:
    2000 Emails (Including Video Emails)
    500 Text Messages
    100 Video Texts

  • Pro ($49/monthly – $499/annually): For the Pro pack, you’ll have access to the following: custom number texting, bulk campaigns, white-label email domains, multiple transaction management capacities, and access to Text-2-Sell shortcodes.

    Monthly Credit Allotment:
    7,500 Emails (Including Video Emails)
    2,000 Text Messages
    500 Video Texts

  • Elite ($99/monthly – $999/annually): Elite version has all of the previously mentioned features. You enjoy some prestigious elements with the Elite pack, such as having the following features: 1:1 training with LionDesk staff priority support, 3rd party integration setups, and valet contact imports.

    Monthly Credit Allotment:
    15,000 Emails (Including Video Emails)
    4,000 Text Messages
    1,500 Video Texts

For pricing, it’s a better deal to go for LionDesk’s annual subscription plans, as you can reduce your costs when compared to their monthly deals. If you plan on going with them long-term, it’s a no-brainer to get the annual plans. 

Make sure to grab the free trial when you’re just trying LionDesk out so you can ultimately save your investments if you don’t like the services that its CRM provides.

2. HubSpot CRM – The All-In-One Solution For CRMs

HubSpot CRM: Real Estate CRM

The Swiss Army Knife Of The CRM Industry [Free | Starts at $45/mo]

HubSpot is a long-standing name in the customer relationship management industry.

It’s been in the game for a long time, and the number of features they offer to many different industries in the fields of lead management, marketing, and sales proves that.

You simply can’t just go wrong with choosing HubSpot as one of your potential CRMs to use, as they have the reputation, reliability, and record to prove it.

However, as a real estate CRM software, you might find all the features a bit too much.

Don’t get me wrong; it’s still great since you get a lot of features from numerous powerful marketing tools to managing sales pipelines, and even aggregating customer contact information in one single platform.

Let’s dive into the more influential features. First thing is that you can easily track emails better.

You can check when an email is opened and when a user has clicked on a link so you can better follow where they are in your sales funnel in one single dashboard.

Another thing great about HubSpot is its workflow.

Automation is an absolute beauty, and you’ll have all that with HubSpot, especially with email marketing.

It allows you to do the following:

  • Nurture email campaigns
  • Move leads to sales
  • Do list building & segmentation.

Plus, you can also integrate HubSpot to many tools like Zoom and Slack if your company uses these platforms.

If you have a message that you often send and want to have an easier time sending them to your many clients and leads, its snippets and templates can do that for you.

There is no need to repeatedly write and create different versions of the same message as you can streamline it easily to each of your leads. 

HubSpot Dashboards

Another advantage of using HubSpot as your real estate CRM software is its deal dashboard.

No need to comb through individual details and numbers as HubSpot dashboards can visualize that information for you in a way that your head won’t spin digesting all the details. 

It’s a great way to keep things organized and stay in contact with your clients to your plans of getting a good sale for your real estate business. 

Now, with that said, let’s summarize a bit more details that HubSpot offers to real estate professionals.

Pros And Cons Of Hubspot CRM

Exceptional customer supportSteep learning curve
Has a free version Expensive higher-tier plans
Literally an all-in-one tool Overlaps with other niche services 
Can host all client data convenientlyPaid custom integration
HubSpot Academy for Learning

HubSpot Pricing Plan

hubspot pricing

While HubSpot is technically free with its CRM, customer service, marketing, and sales tools, it still has a bundled premium if you want to avail all the features that it offers. That’s where it can get expensive.

If you don’t want to spend too much, then don’t worry. 

They also provide custom packaging to care for your specific needs in their Create A Bundle calculator. 

HubSpot’s bundle creator is great since it doesn’t try to stuff you with some features that you don’t need, and you can ultimately save costs.

However, you can find the bundles themselves still a bit expensive sometimes.

HubSpot Customized Pricing Plans
  • Free Tools: You get some great features with HubSpot Free Tools ranging from marketing, sales, service, and operations services. These features can include ad management, email marketing, live chat, ticketing and calling support, data syncs, contact management, and many more.
  • Starter ($45/monthly – $540/annually): For the starter pack, you get all the mentioned features before but with a lot more options with how they work. One example is that you now have access to all advertisement types for your marketing. For added features, you can enjoy automation, stripe integration, multiple currency support, email health reporting, deal pipelines, and more.
  • Professional ($1,600/monthly – $19,200/annually): Now, the professional package is where the pricing can start to bite, but the features it brings along with the price also bites, and it bites a lot harder than you’d expect. Enjoy the following features: blogging, SEO recommendations and optimizations, email comparison reporting, ABM tools and automation, content strategy, etc.
  • Enterprise ($4,000/Monthly – $48,000/Annually): The enterprise package is akin to a big-boys club for HubSpot. It’s expensive, but the premium services that you get are also extensive and pretty much at their maximum capacity. Here are some that you might be interested in: conversation intelligence, 24/7 security monitoring, and threat detection, field-level permissions, admin notification management, and so much more.

HubSpot isn’t lying when it wants to be your all-in-one toolset because it’s a lot more than a toolset and much closer to being a tool shed. 

It features so many extensive services in its later packages that it is sure to be overwhelming, and the same goes for the accompanying price tag.

If you just want the lite version of HubSpot for your business, then you can quickly arrange for it through their website, and if it already satisfies your needs, then HubSpot’s free tools can be just the only thing that you need for your real estate CRM software. 

Interested in HubSpot? Get started by visiting their site.

3. Salesforce Sales Cloud – Best For Visual Learners

Salesforce CRM: Real Estate CRM

Top Customizable Real Estate CRM Software For Startups [Starts at $25/monthly]

Whenever it comes to flexibility as a CRM, Salesforce is without a doubt one of the easiest picks out there for any realtor to choose.

Its customization options are next to the best, with its internal ecosystem feature and third-party AppExchange as its main driving force to customize the entire platform to suit any realtor’s needs.

Salesforce has its own unique system called the Flow Builder that lets you create custom process management automation from scratch.

However, it can take some time to use as it can be very in-depth with the number of tools and customization that one can do. 

Salesforce CRM Dashboards

There is one thing great about this tool, however, and that is its visual and graphics layout.

For those that are visual learners or just simply enjoy looking at complicated processes from a visual perspective, then Salesforce flow builder will be just the perfect solution for that as it can be one of the best ways to build any processes that you might have. 

Pros And Cons Of Salesforce Sales Cloud

Highly customizableAdmin control issues
Plenty of integrationsSteep learning curve
Visually and graphically impressiveLack of intuitive design
Easy access in mobile and webSlow load times
Easy tracking of deals

Salesforce Pricing Plan

Salesforce CRM Pricing Plan

Salesforce sales cloud can be quite an expensive venture to take on for many businesses, but it’s not the most costly CRM solution out there on the block.

There is definitely other CRM software that takes the crown for that. Salesforce can be quite well in the mid-tier when it comes to the pricing that it offers to its user base, along with the features that each package provides.

  • Essential ($25/monthly – $300/annually): For Essentials, you enjoy the basic features that include account, contact, lead, and opportunity management. It also has integrations with Gmail or Outlook and access to the Salesforce mobile app.
  • Professional ($75/monthly – $900/annually): Professional offers the same previous features but with some added tools such as lead registration, rule-based lead scoring, and collaborative forecasting.
  • Enterprise ($150/monthly – $1800/annually): For Enterprise, you can enjoy the features listed from the previous packages plus sales teams, calendars, custom fields in forecasting, as well as Workflow and approval automation.
  • Unlimited ($300/monthly – $3600/annually): Unlimited is the cream of the crop when it comes to the features that it brings to the table for the user, although for a certain premium price. The features that you enjoy are the full package from before with 24/7 priority support to help you with all your needs.

If you want to get started with Salesforce, visit their site.

If you’re CRM has templated reports, make sure to use them as it can save you a lot of time rather than building your customized reports from the ground up. Also, in case you’re a bit short on cash or are maybe just starting off with a small number of leads, you can use Excel as a starter for a platform to track all your customer data.

Burkhard Berger

4. Follow Up Boss CRM – Specialized CRM System

Follow Up Boss: Real Estate CRM

Laser-Focused On Client Usability [Starts at $69/month]

If you’re finding a CRM that only focuses on being the best-to-use CRM out there, then Follow Up Boss is the one that you will find perfect for your needs.

It has one of the most usable and straightforward interfaces out of all the rest.

Its reminders and organization tools are well-known as reputable tools that Follow Up Boss provides to its user base.

The dashboard and the easy-to-track pipelines are added caveats that only make it one of the best real estate CRM software out there available for real estate agents. 

When it comes to syncing contacts, lead monitoring, and action plans – Follow Up Boss is praised highly by its users because of its simple yet straightforward approach to design and navigation. 

It also features a mobile app for all plan subscribers, granting them easy access to the software from virtually everywhere. 

Pros And Cons Of Follow Up Boss

Simple and intuitive designExpensive starter pack
Automated action plansBuggy alert notification system
Real estate niche focusProblematic mobile app
Easy 3rd party integrationSmall learning curve 
Content automation

Follow Up Boss Pricing Plan

Monthly Plan Packages

Follow Up Boss Monthly Pricing Plan

Annual Plan Packages

Follow Up Boss Annual Pricing Plan

Follow Up Boss has two sets of plan packages for most of its users, and it is separated into monthly and annual packages.

The annual packages typically save most users two months’ worth of payment, so it can be a significant cost-saver if you decide to run with this software in the long term.

  • Grow ($69/monthly – $684/annually ): For the core features of Follow Up Boss, you are able to get unlimited leads & contacts with automatic lead follow-ups. You also get other features such as drip and batch emailing, 7-day a week phone and email customer support, access to a company number with 2-way texting, and mobile app support.
  • Pro ($499/monthly – $4,992/annually): Pro provides you all the features in Grow while also enjoying added features such as call reporting and recording, personalized onboarding, enhanced support and training, team leaderboards, as well as phone numbers and dialers for all users.
  • Platform ($1,000/monthly – $9,996/annually): With Platform, you will get all the previously mentioned features and have added ones such as priority support, white-glove onboarding and CRM migration, dedicated success manager, and teams within teams features. 

Follow Up Boss is a good investment for starters looking to grab a great CRM with its grow package being quite costly but also worth the features that it brings to the table.

It can be a bit pricey compared to some competitors, but it gets the job done conveniently. Start by visiting their site.

5. BoomTown CRM – Best In Organization & Automation 

BoomTown CRM: Real Estate CRM

Most User-Friendly Interface For Brokers & Team Leaders [Starts at $1,000/month]

BoomTown CRM is a real estate CRM software that will let you have a blast organizing leads and communicating with them. 

It also has a beautiful user interface and is pretty user-friendly to those not tech-savvy with how CRMs work. 

It has automation, excellent tutorials, emails, and follow-ups for both to keep easy contact with leads and clients.

There is also a phone app to accompany alerts if responses to texts and emails that leads will have been sent back. 

There is also the fact that BoomTown is a great way to do note-keeping and record organizing for users, and they can also easily share this information rather conveniently. 

BoomTown Dashboard

One unique feature that stands it from the rest of real estate CRM software is that they have a concierge service for their users.

It basically is an extra hand for real estate agents to deal with new leads that come up at any time. 

This gives their users a lot more free time to focus on other important tasks while the concierge qualifies and nurtures every agent’s lead.

Pros And Cons Of BoomTown CRM

Great note keeping capabilitiesFrequent freezes
Easy information sharing between usersMobile app is not optimized
Importing of external databasesDull follow-up options
Concierge team Heavy investment needed
Top-notch record organization

BoomTown Boss Pricing Plan

BoomTown Boss Pricing Plan

BoomTown CRM has four different pricing plans for users to choose from, and each comes with its own caveats that come along with an upgraded package. 

  • Launch ($1,000/monthly | $750 setup cost): Launch specifically targets individual real estate agents and comes with access for 2 users for the following features: IDX website integration, website themes, site customization, listing promotion,  and Zapier integration.
  • Core ($1,300/monthly | $1,700 setup cost): The Core package plan focuses on teams with 5 users being able to utilize the software. You get additional features from Launch such as: tagging and segmenting, pipeline management, reporting dashboard, etc.
  • Grow ($1,500/monthly | $1500 setup cost): Grow Package is primarily targeted at real estate businesses already. The package caters to 25 users. Added features for this package include library sharing and lead matching.
  • Advance (Quotes Based): There isn’t much information about the pricing of the advance package, but it’s made to cater to Brokerage firms and vast teams of real estate agents. It has an added feature of Networked sites where multiple websites can all be organized easily in the CRM. 

BoomTown CRM is a significant investment for plenty of real estate agents out there, whether they be individual agents or firms that are looking to have their own CRM.

However, it also comes along with many premium features that it does effectively well for being a CRM specifically tailored for the real estate industry.

Take a look at BoomTown by visiting their site.

If you’re a bit short on cash or are maybe just starting off with a small number of leads, you can use Excel as a starter for a platform to track all your customer data.

Burkhard Berger

6. Zoho CRM – Most Integrated CRM

Zoho CRM: Real Estate CRM

Reliable CRM For Businesses Of All Sizes [Starts at $20/monthly]

Zoho as a CRM is a pretty good all-arounder for all businesses.

It covers marketing, sales, lead generation, and many more, and it does its job well for many types of industries, including real estate. 

When it comes to keeping an excellent track record of use and reliability, Zoho stands along with the oldest CRM software out there.

It’s been in the game for a long time and has adapted to the never-ending changes that the industry needs. 

Zoho offers many services and features for its users, including:

  • Analytics
  • Pipelines
  • Chatbots
  • Sales calls
  • Drip campaigns
  • Managing emails
  • Marketing funnels
  • Contact management
Zoho CRM Dashboards

One great feature of Zoho CRM is that it is a cloud-based service, so you can pretty much access its contents from almost any device with an internet connection with relative ease. 

It’s not only mobile and flexible, but it also features a great load of integrations for many needed platforms such as Mailchimp, Slack, MS Office, GSuite, RingCentral, and many more. 

It does everything a CRM should do and more for the features that it provides to its users. 

Pros And Cons Of Zoho

Infinite customizationsBuggy and often glitchy
Priced for great valueSlow updates
Amazing data visualizationConfusing dashboards
Comprehensive data analyticsSmall learning curve
Great project management features

Zoho Pricing Plan

Monthly Plan Packages

Zoho Monthly Pricing Plans

Annual Plan Packages

Zoho Annual Pricing Plans

Zoho has two sets of plan packages which are monthly and annual.

You can have as much as 36% of cost savings when it comes to subscribing to Zoho’s annual plan packages as compared to their monthly plan packages. 

If you’re in it for the long-term and picked it as your CRM, then it’s best to go for the more cost-effective way and invest in the annual plan packages. 

  • Standard ($20/monthly – $168/annually): Standard package plan comes with features such as sales forecasting, email insights, page customization, analytic charts, KPIs, dashboards, email templates, marketing automation, and team collaboration services.
  • Professional ($35/monthly – $276/annually):  Expanded features from the standard package with SalesSignals, blueprints, inventory management, web-to-case forms, validation rules, canvas, and many more.
  • Enterprise ($50/monthly – $480/annually): Enterprise comes along with the following features: access to a conversational AI assistant (Zia AI), command centers, multi-user portals, advanced customization, mobile SDK and MDM, and canvas with 5 views per module.
  • Ultimate ($65/monthly – $624/annually): Ultimate provides you the most premium of features with the following: premium Zoho Analytics with Advanced BI software, limit expansion on API, territories, page layouts, social brands, profiles, web forms, canvas with 25 views per module, and many more.

For each succeeding plan package, there are added features that come along with it, and it has a line of features that is pretty unique to its own CRM, such as Advanced BI software and Premium Zoho analytics.

It’s a price that some can easily pay for the premium features that they offer. Start by visiting their site.

7. Pipedrive CRM – Best In Lead Conversion

Pipedrive CRM: Real Estate CRM

Best Real Estate CRM For Large Businesses [Starts at $12.50/monthly]

Pipedrive is a CRM that highly focuses on converting leads into deals and sales for its users.

It is a CRM that mixes in with elements of account-management tools because of its features involving marketing and sales processes.

One of the highlights of the tool is that it’s pretty easy to use and has a fairly well-designed user interface that can be intuitive for plenty of users starting out with CRMs in general. 

As the name implies, Pipedrive primarily focuses on providing a great-looking pipeline for leads and clients for their users. 

Pipedrive CRM Dashboards

It also provides plenty of ways to organize contacts and teams within the pipeline easily. 

One great example of this is for customer representatives to see which is the next phase for this specific client and when to do a follow-up message

These details can all be easily accessed through the pipelines that Pipedrive offers to its users.

There is also the fact that you can make fields and create flows according to how you do your sales processes. 

There’s plenty of customization to go around with the features that Pipedrive offers. 

Pros And Cons Of Pipedrive

Convenient mobile appZapier Workflow needs improvements
Extremely configurable Functionality problems
Simple and sleek user interfaceDelayed user input 
Good value for priceSubpar email delivery rates
Consistent flowcharts

Pipedrive Pricing Plan

Pipedrive Pricing Plan

Pipedrive has its own game up to its sleeves when it comes to its pricing packages and plans. 

Unlike the rest of its competitors, they offer free trials for almost every individual plan for users to check and try if it suits their needs while at the same time keeping prices relatively competitive. 

  • Essential ($12.50/monthly – $150/annually): The essential plan package features include lead, deal, calendar, and general-purpose pipeline management. It also has data imports with easy customizations, 24/7 customer support available, and 275+ integrations ready to be provided.
  • Advanced ($24.90/monthly – $298.8/annually): Advanced comes along closely with the previously mentioned features alongside some added ones such as full email syncs accompanied by templates and automated scheduling, group emailing, click tracking, and workflow builders with triggered automation.
  • Professional ($49.90/monthly – $598.8/annually): For the professional package, you can have upgraded reports and visual dashboards, revenue forecasts, document and contract management, etc.
  • Enterprise ($99/monthly – $1188/annually): The enterprise package offers enhanced security settings and preferences for users with unlimited user permissions, cancels the limit for usage limits of certain features, participates in implementation programs, and provides phone customer service support. 

Pipedrive offers a variety of great value prices for the services that it provides.

And while there are some competitors out there that can beat its pricing, it’s often also a great option to take if and when you are concerned with organizing efficient pipelines for your deals.

Interested in Pipedrive? Visit their site to learn more.

8. TopProducer – King of Intuitive User Interface

Intuitive Designs and Feature-rich Platform For Realtors [Starts at $60/monthly]

One of the more feature-rich software platforms specially made for Real Estate agents, TopProducer comes out with an extensive list of features. Its main highlight is it’s easy to install without any need for technical experts, as TopProducer has an onboarding team to help around with making sure all needed materials can be used on the platform.

However, it doesn’t end there. TopProducer has a transaction management dashboard that makes it highly intuitive to coordinate all transactions with clients in one single space.

It can be integrated with multiple MLS systems that present all needed data in one go. This removes the need for agents to have to comb different MLS systems for homes to showcase to their clients. This also eliminates the need to do heavy research and makes it a lot easier to verify information on properties. 

From the dashboard itself, you can see full details of properties, statuses, sale amounts, and even buyer names. You can also edit, delete, and share each property.

Another feature of TopProducer is its dynamic workflows. It provides the capacity to easily track customer campaigns and at what stage of the sales process they are. 

For Real Estate agents, this can be a good quality of life improvement for handling responsibilities with clients, especially for those that are handling large amounts of transactions and campaigns each day. 

From here, dynamic timelines can give realtors full details of client pipelines, from specific dates of which they’ve processed through the sales process to the many the hierarchy of prioritization that each client has been given by the realtor. 

The timeline makes it easier for realtors to make a decision on which clients need to be addressed as soon as possible and which clients aren’t looking to be good leads which can be much lower in the prioritization queue. 

Overall, TopProducer has a lot of improvements and features that can make it a highly competitive platform for realtors to use. 

It offers an awesome user interface that can easily be navigated while also having an onboarding team that can let new customers start as smoothly and quickly as possible.

Pros And Cons Of TopProducer

Tech support is top-tierLack of updates
Plenty of integrationsBilling problems
Customer support is highly responsiveCan often breakdown
Accessible on any device
Layout is easy to use

TopProducer Pricing Plan

TopProducer has a fairly straightforward pricing plan, with each plan providing an additional package. Primarily, features are separated into “packages,” and each of these can have a wide range of features.

  • Starter ($25/monthly): Unlocked the CRM platform for TopProducer. 
  • Professional ($75/monthly): Adds the “Market Snapshot” package alongside the CRM platform. Provides high-level automation features for realtors.
  • Advanced ($150/monthly): Unlocks all the previously mentioned features along with the FiveStreet package. It provides a lead management software that offers automation features for client auto-responses, broadcasting leads, and tracking of realtors working on specific leads.

If you want to pick TopProducer, visit their website.


From all that was listed above, I personally recommend LionDesk for a real estate CRM software.

It specifically caters to the real estate industry, and its features are also pretty good with the prices they offer. 

There are plenty of available real estate CRM software out there in the market and a lot more general use CRMs that cover all business industries. 

Some of them have features that are present with each other, and some features are already industry-standard, such as email marketing and data analytics. 

However, it’s important to note that these CRMs really are unique from one another with some of their features, pricing, and execution of how their software operates. 

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

You might also like

Leave a Reply

Your email address will not be published. Required fields are marked *