Sendinblue Pricing – How Much Does It Really Cost? [2022]

Sendinblue Pricing

Email marketing software such as Sendinblue helps in building and growing your customer base, but how much does an email marketing software cost? 

In this Sendinblue pricing article, I’ll show you how much Sendinblue really costs, what you’ll get, and reveal SendinBlue’s complete pricing structure.

As someone in the digital marketing niche looking for email marketing tools to use for my business, I found one of the best affordable email marketing software, Sendinblue. With this, I’ll share with you which Sendinblue plans can help you grow your customer base and make more money.

Let’s begin.

In terms of cost, how does Sendinblue’s pricing differ from other email marketing software?

Sendinblue’s pricing is affordable and scalable. All of Sendinblue’s plans let you have an unlimited number of contacts. Paid plans range from $25 to $599 per month – with the $65 per month Premium plan being the most popular. Prices vary depending on the number of emails you send per month. 

Sendinblue Pricing Plans

Sendinblue offers four pricing plans. These plans include unlimited contact storage, so you can import and export an unlimited number of contacts. 

Here are Sendinblue’s pricing plans:

  • Free ($0/month): Sendinblue’s free plan is forever free. In this plan, you can upload an unlimited number of contacts and send up to 300 emails per day.
  • Lite (Starts at $25/month, $22.50 per month if billed annually): Sendinblue’s Lite plan starts at $25 per month for a monthly email volume of up to 10,000 and increases depending on your monthly email volume. In this plan, you have all the features included in the free plan, and you have no daily sending limit, get email support, advanced statistics, and more.
  • Premium (Starts $65/month, $58.50 per month if billed annually): The Premium plan starts at $65 per month for a monthly email volume of up to 20,000 and, like the Lite plan, also increases depending on your monthly email volume. The Premium plan has all the features in the Lite plan, plus you get marketing automation, Facebook ads, landing pages, multi-user access, telephone support, and more.
  • Enterprise (Quote-based): For the Enterprise plan, you have to get in touch with the Sendinblue sales team to receive a quote. The Enterprise plan has all the features in the Premium plan, plus you set a custom volume of emails, get priority sending, create 20+ landing pages, access for 10+ users, priority support, a customer success manager, and more.

Here is the pricing for the Lite plan for more than 10,000 emails per month:

  • 20,000 emails for $39 per month, $35.10 per month if billed annually.
  • 40,000 emails for $54 per month, $48.60 per month if billed annually.
  • 60,000 emails for $69 per month, $62.10 per month if billed annually.
  • 100,000 emails for $99 per month, $89.10 per month if billed annually.

If you need to send more than 100,000 emails per month, you can switch to Sendinblue’s Premium plan for higher volume and more advanced features, like unlimited marketing automation.

Here are some of the pricing for the Premium plan for more than 20,000 emails per month:

  • 40,000 emails for $79 per month, $71.10 per month if billed annually.
  • 100,000 emails for $124 per month, $111.60 per month if billed annually.
  • 250,000 emails for $229 per month, $206.10 per month if billed annually.
  • 500,000 emails for $379 per month, $341.10 per month if billed annually.
  • 1,000,000 emails for $599 per month, $539.10 per month if billed annually.

If you need to send more than 1,000,000 emails per month, reach out to Sendinblue’s sales team to get a quote for a plan that suits your needs.


Sendinblue’s pricing is so affordable and scalable that you wouldn’t have to worry about your increasing monthly email volume as you grow your business. Sendinblue will always have a pricing option available for you.

Burkhard Berger

2. Are There Any ‘Hidden’ Costs?

Sendinblue is one of the few email marketing software that has no hidden costs

What it has instead is a couple of add-ons for added extra features and pay-as-you-go options that you can purchase outside of your purchased plan.

Sendinblue Lite+ add-on

Sendinblue lets you add the Lite+ add-on for $12.00 per month on top of the Lite plan. The Lite+ add-on gives you access to advanced e-mail features.

  • You can now remove the Sendinblue logo from your email campaigns.
  • You get advanced campaign reporting like the heat map, geography, device, and in-depth open-and-click statistics.
  • You can now do A/B test email content and subject lines.
Sendinblue Premium Package

Aside from the Lite plan, you can also add extra features to Sendinblue’s Premium plan. The Premium plan already comes with three users and five landing pages, but you can add additional users and landing pages at an additional cost.

Sendinblue lets you add up to 7 more additional users to your Premium plan at $12.00 per user per month. If you need to add more than seven users, reach out to the sales team so they can give a quote for a plan that will meet your needs.

You can also add up to 15 more landing pages priced at $24 per 5 landing pages per month for the additional landing pages. If you find yourself needing more landing pages, you can always reach out to the sales team, and they will quote a plan just for you.

Another extra offering is the dedicated IP for large-volume senders or those who want to send from a non-shared IP which costs $145/year. Do note that the Enterprise plan has a dedicated IP included for free if you avail of it.

Sendinblue Pay-As-You-Go Pricing Pre-paid Email Credits

One of Sendinblue’s pay-as-you-go options is the pre-paid email credits. The pre-paid credits come with the features of the Lite plan, including the Lite+ add-on.

The email credits do not expire, and you use them alongside or outside of your availed plan. Here is the cost for the pre-paid email credits:

  • 5,000 emails for $40
  • 10,000 emails for $74
  • 20,000 emails for $121
  • 50,000 emails for $201
  • 100,000 emails for $343
  • 500,000 emails for $1,189
  • 1,000,000 emails for $1,995
Sendinblue Pay-As-You-Go Pricing Pre-Paid SMS Credits

Another one of Sendinblue’s pay-as-you-go options is the pre-paid SMS credits. Sendinblue’s prepaid SMS credits pricing is only available in Euros and varies depending on the amount of SMS you want to send and the location you wish to send your messages.

As an example, here are the pre-paid SMS credits pricing if you want to send SMS in the United States:

  • 100 SMS for 1.00€
  • 200 SMS for 2.00€
  • 500 SMS for 5.00€
  • 1000 SMS for 10.00€
  • 2000 SMS for 20.00€
  • 10000 SMS for 100.00€

To know the pricing for sending to other countries, you can use the calculator on Sendinblue’s pricing page.


Sendinblue’s pay-as-you-go pricing plans are smart and affordable options for people who are unsure of their monthly email count and SMS count to try and experience Sendiblue’s excellent email marketing and SMS marketing features.

Burkhard Berger

3. Sendinblue Pricing Example #1

Small Business Example

If you’re a small business in its early stages, you don’t need to send a large volume of emails per month. To save on your expenses, you can try Sendinblue’s Free plan that lets you upload an unlimited number of contacts and send up to 300 emails daily.

Sendinblue Lite Package for 10,000 emails with Lite+ add-on

Once you start scaling up and you find that the 300 daily emails of the free plan are limiting you, you can upgrade to Sendinblue’s Lite plan for 10,000 emails per month at $25 per month. If you need advanced email features, you can opt to get the Lite+ add-on for an additional $12 per month, for a total of $37 per month.

If your business grows and you need to send more than 10,000 emails per month, depending on your estimated monthly email volume, you can upgrade your Lite plan to a higher monthly volume of up to 100,000 emails per month at $99 per month, and with the Lite+ add-on costs $111 per month.

Sendinblue Lite Package for 100,000 emails with Lite+ add-on

When 100,000 emails per month are not enough as your business grows bigger, you can choose to avail the Premium plan. It comes with higher monthly email volume limits and more advanced features like access for three users, creating five landing pages, and adding extra users and landing pages at additional costs.

Sendinblue Premium Package for 150,000 Emails with added Extra Features

For the Premium plan, if you need 150,000 emails per month, add three more users, and need to create ten more landing pages, it would cost you $169 for the Premium plan plus an additional $36 for the three additional users, which is $12 per user and $48 for the ten additional landing pages which are $24 per 5 landing pages, a total of $253.

4. Sendinblue’s Pricing: A Practical Example #2

Pay-As-You-Go Example

Now, if your business is small or your business doesn’t have a predictable monthly email volume, going for Sendinblue’s pay-as-you-go option may be the best choice for you. With pay-as-you-go, you can purchase pre-paid email credits with no expiration and come with all the Lite plan (Lite+ add-on included) features.

Sendinblue 10,000 Pre-paid Email Credits

Since you have an unpredictable monthly email volume, you can try Sendinblue’s 10,000 pre-paid email credits that cost $74. If you ever run out of email credits, you can always purchase more.

Buying pre-paid email credits can also help you estimate how many emails you send per month before availing of one of the paid plans. Once you establish your estimated emails per month, you can now purchase the perfect Sendinblue plan for you.

Sendinblue 20,000 Pre-paid Email Credits

Let’s say that you purchased 20,000 pre-paid email credits that cost $121, and you used them all up in 2 months. With this, you can say that your monthly email volume is around 10,000 emails per month. 

Sendinblue Lite Package for 10,000 emails with Lite+ add-on

It would be wiser and more cost-effective to purchase the Lite plan, even with the Lite+ add-on, because it would only cost you $37 per month compared to the 20,000 pre-paid email credits that cost $121 for two months or around $60.5 per month.

5. What Do You Get For Your Money

Here I’ll show you a quick rundown of the features you’ll get with Sendinblue’s pricing plans. See which plans have the feature that meets your needs.

FeaturesFreeLitePremiumEnterprise
Email Campaigns
Unlimited Contacts
SMS Marketing
Real-Time Reporting
No Daily Sending Limit
Landing Page Builder
Advanced Open & Click Stats
Facebook Ads
Phone Support
Dedicated Account Manager

6. Similar-Priced Alternatives To Sendinblue

Sendinblue is just one of the many email marketing software available in the market.

If you ever decide that Sendinblue is not what you need or you want to compare Sendinblue’s pricing and features to other email marketing software, here are a few Sendinblue alternatives you can choose from.

#1 GetResponse

GetResponse - Sendinblue Alternative

GetResponse is one of the household names in email marketing software. GetResponse comes with a full suite of email marketing features, webinar software, page builder, email analytics, and more. 

Unlike Sendinblue pricing, GetResponse pricing does not offer a free plan, and the cost depends on your number of contacts.

GetResponse Pricing Plans

With GetResponse, for your first 1,000 contacts, the Basic plan is $15 per month, the Plus plan is $49 per month, and the Professional plan is  $99 per month. The Max plan is like Sendinblue’s Enterprise plan, where you need to get in touch with the sales team to get a quote.

Want more comparison between the two? Check out this Sendinblue vs GetResponse article.

#2 Mailchimp

Mailchimp - Sendinblue Alternative

Mailchimp is one of the biggest names when it comes to the email marketing software industry. Mailchimp is a beginner-friendly, easy-to-use email marketing tool and offers a free plan.

What sets Mailchimp apart from Sendinblue is that Mailchimp’s pricing varies depending on your number of contacts, unlike Sendinblue’s pricing which depends on your monthly email volume.

Mailchimp Pricing Plans

Mailchimp offers one free plan and three paid plans. The Free plan costs $0 and is suitable for up to 2,000 contacts; the Essentials plan starts at $9 per month, the Standard plan starts at $14 per month, and the Premium plan starts at $299 per month.

If you’re interested in how Mailchimp goes against GetResponse – Take a look at this article to see who wins between the two. On the flip side, if you want more info on how Mailchimp stacks against Sendinblue, I also have another article just for that.

#3 ActiveCampaign

ActiveCampaign

ActiveCampaign is one of Sendinblue’s closest competitors in the email marketing software industry. ActiveCampaign also offers SMS and live chat, just like Sendinblue.

One of the main differences between ActiveCampaign from Sendinblue is that most email marketing software ActiveCampaign’s pricing also depends on your number of contacts. ActiveCampaign also doesn’t offer a free plan.

ActiveCampaign Pricing

With ActiveCampaign, for your first 500 contacts, the Lite plan costs $15 per month or $9 per month if billed yearly, the Plus plan costs $70 per month or $49 per month if billed annually, and the Professional plan costs $159 per month or $129 per month if billed annually, and the Enterprise plan costs $279 per month or $229 per month if billed yearly.

7. Who Is Sendinblue Best For?

Sendinblue is perfect for small to medium-sized businesses. It’s easy to use and one of the most affordable email marketing software in the market.

Sendinblue’s plans are scalable, making growing your company and marketing campaigns easier. Sendinblue also comes with helpful email marketing tools, features for SMS marketing, live chat, and more.

Conclusion – Sendinblue’s Pricing

As a recap, Sendinblue pricing varies depending on your monthly email volume, and all plans come with unlimited contact storage.

The Free plan costs $0 and lets you send 300 emails daily; the Lite plan starts at $25 per month for 10,000 emails per month, the Premium plan starts at $65 per month for 20,000 emails per month, and the Enterprise plan, you need to contact the sales team.

Sendinblue’s pricing is one of the most affordable in the market. Unlike most of the other email marketing software that bases its pricing on your number of contacts, Sendinblue’s pricing plans that come with unlimited contact storage are such great deals.

I would use Sendinblue because its pricing is affordable, reasonable, and scalable. If you ever decide to scale your email marketing campaigns, Sendinblue can definitely help you with that.

Sendinblue’s Pricing – FAQ

Here I’ll answer four of the most frequently asked questions (FAQs) about Sendinblue’s pricing.

How much does Sendinblue cost?

Here are Sendinblue’s pricing plans to help you see if it fits your budget:

Free: $0.00/month

Lite: Starts at $25.00/month for 10,000 emails per month

Premium: Starts at $65/month for 20,000 emails per month

Enterprise: Contact Sendinblue’s sales for a personal quote.

Is Sendinblue free?

Sendinblue offers an entirely free plan that lets you send 300 emails per day and upload unlimited contacts. However, if you need to send more emails, you can consider availing yourself of one of Sendinblue’s paid plans for higher monthly email volume and more advanced features.

What is Sendinblue?

Sendinblue is an all-in-one email marketing software equipped with helpful email marketing tools such as advanced automation and email segmentation features, SMS marketing, live chat, and more.

How good is Sendinblue?

Sendinblue offers excellent email marketing tools and solutions such as A/B testing, automation, and more, at a highly affordable price.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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