Sendinblue vs. GetResponse – Read This Before You Choose [2022]

sendinblue vs getresponse

This Sendinblue vs. GetResponse guide has everything you need to know when choosing the right email marketing software that will grow your customer base and make more money

I’ll share the features, tools, pricing, and which one is best suited for your business — all of these will be based on my firsthand experiences with these email marketing tools.

Why should you use Sendinblue for your business? Is it better to stick to GetResponse when you’re looking to build your email list and communicate better with your prospects and customers? 

Which email software is easier to use and offers more value for money? Let’s find out:

Let’s dive in.

1. Sendinblue vs. GetResponse At A Glance

This is where we take a glance at Sendinblue and GetResponse to guide you in your email marketing quest.  

sendinblue icon


getresponse icon

Best Overall. High-converting landing pages. Set up ads and retargeting campaigns. Start for free.Best for entrepreneurs. Advanced marketing features. Webinar software. Professional landing page templates. Try for free.
Try SendinblueTry GetResponse

Whether you’re a WordPress user, creating the best online learning resources through your blog or you’re an online advertiser, Sendinblue and GetResponse can help you capture, create a community of loyal customers, and build relationships that last.

In all, what is the difference between Sendinblue and GetResponse? Which email marketing software is better for starting and growing your email list (and your business)? 

Based on my experience using email marketing tools and after thorough research, here’s what I found out:

Sendinblue is an all-in-one email marketing software, with helpful tools such as SMS marketing, Live chat, Facebook Ads & Retargeting, and CRM, while GetResponse is a full-suite of email marketing tools, Webinar software, Page builder, Email Analytics, and more. Sendinblue costs $25/mo for 10,000 emails. GetResponse costs $15/mo. for 1,000 contacts.

2. Who Is Sendinblue Best For?

Sendinblue is best suited for small to medium-sized businesses. It’s not helpful for enterprise companies. The plans are affordable — and a completely Free plan for new internet marketers.

Companies like FrontLine, Tissot, Fujitsu, Michelin, Groupe Casino and thousands of other popular brands happily use Sendinblue. 

3. Who Is GetResponse Best For?

GetResponse is highly recommended for entrepreneurs, online marketers, marketing managers, mid & large companies, and nonprofit organizations.

Further study: 17 Best Online Course Platforms of 2021

Companies like BetterU, The Feminine Principle, Infusion Marketing, Full Circle Music, and other trusted companies actively use GetResponse to engage with their audiences.

4. A Close Look At The Features Of Sendinblue And GetResponse

Here’s how Sendinblue stacks up against GetResponse: 

Featuressendinblue icongetresponse icon
Easy to setup marketing automation
Has a drag-and-drop page builder with free templates
Pre-built forms and landing pages are available
Comes with signup form templates
Equipped with a built-in retargeting tool
Comes with a free plan (not just a free trial)
Comes with free email templates
Offers 24/7 customer support
Comes with live chat tools
Get startedTry SendinblueTry GetResponse

5. Key Features Of Sendinblue

sendinblue homepage

What makes Sendinblue an amazing email marketing software? Let’s consider the 5 key features:

#1 Create and Send Personalized Emails To Contacts

Sendinblue lets you design your message and make them pop when you use one of the professional email templates. 

Navigate to the Campaigns tab and you’ll be able to find the Templates Library:

Sendinblue email templates

Customize the template with blocks and style to suit your content and style. Use the intuitive drag & drop builder; it’s a fun process.

sendinblue email builder

Personalize your emails properly. That way, you’re sure they will be delivered to the appropriate email list. Choose your recipients carefully and be sure they’re active subscribers.

sendinblue contact

#2 Send Time-sensitive Offers With SMS Tools

SMS messaging is a new way to reach your audience with time-sensitive information or product offering. 

For example, special events, discounts, and one-time offers require a unique communication channel. Sending traditional emails might not be ideal, after all, we don’t go about logging into our inboxes — but our phones are always with us. 

You can easily send targeted SMS messages to your contacts from your dashboard.

sendinblue contact

If you’re not ready to send, simply schedule your messages to be sent whenever you want, choose the right list segment, and use the audience insights to know when your contacts are active online.

Text messaging is a powerful marketing technique, but it can be hard to implement even with dedicated SMS software. Sendinblue makes it easier with its robust SMS marketing tool that allows you to promote time-sensitive products and special events via your mobile phones. 

Burkhard Berger

#3 Build High-Converting Landing Pages For Your Campaigns

SendinBlue landing pages

While you need the right web hosting solution for your website (I use Bluehost and Hostgator), it’s always a good decision to create customized experiences for your website visitors. 

That’s why a landing page is useful because it’s standalone and touches deeply on a particular topic or event or idea.

Ideally, create a separate landing page for every marketing campaign you plan to run — Facebook ads, Google ads, sponsored posts, guest posts, etc a custom landing page can increase your conversions.

You don’t need coding skills to build professional landing pages. With Sendinblue, you simply pick a template from the library or build from scratch using the drag-and-drop landing page builder.

Sendinblue create landing page

Make sure you choose the goal of your landing page and remember to add new pages in order to create a guided process. You’re in charge!

#4 Set Up Facebooks Ads and Retargeting Campaigns

Would you like to create Facebook ads from your Sendinblue dashboard? It’s easy. Simply navigate to and click on the Campaigns tab to get started. 

Sendinblue facebook retargeting ads

As you create Facebook ads, you can decide to retarget contacts (i.e., subscribers) who took a particular action on your landing page or retarget an entirely new audience based on their behaviors. 

Pro tip: When setting up your retargeting campaign, it’s best to use the medium rectangle banner, it tends to convert better.

Rsendinblue Retargeting campaign

You can also create your Facebook ad creative, upload images, enter your ad text, then choose a call-to-action from your Sendinblue account.  

sendinblue Facebook ad creative

Sendinblue has redefined how Facebook ads are created, and the enormous potential of retargeting campaigns. All of these can be done from your Sendinblue dashboard. No need to visit the Facebook Ads portal to run ads, become a Facebook ad pro, and save time with Sendinblue.

#5 Leverage Marketing Automation Tools to Boost Productivity 

Sendinblue provides marketing automation tools to help you run your business on autopilot. Use these tools to boost your productivity — save time and money by minimizing manual and repetitive tasks.

SendinBlue marketing automationS

From marketing to sales, all of your manual and repetitive processes can be automated. Trigger specific tasks in your Workflow when certain rules and conditions are met.

sendinblue automation workflows

Some of these actions include sending targeted emails to new subscribers once they confirm their subscription, organizing contacts into different segments, sending out your scheduled SMS messages, updating contact information in the database, and so on.

6. Key Features Of GetResponse

getresponse homepage

GetResponse is an all-in-one email and online marketing software. It gives you powerful, simplified marketing tools to create & send emails, create landing pages, host webinars and meetings, and automate your marketing.

Here are the 5 key features of GetResponse and how to leverage them to grow your business:

#1. All-in-One Email Marketing Software For Your Business

GetResponse website

GetResponse is one of my favorite email marketing providers around. This software has helped small and mid-size businesses to generate 1,000,000 leads monthly. Approximately 7.6 billion emails have been sent weekly with GetResponse.

You’ll gain instant access to email marketing features and handy tools to help grow your email list, communicate with your subscribers, and increase conversions.

You’ll experience first-class email deliverability when you use GetResponse. The intuitive design tools will help you create stunning emails in minutes. You can easily segment your list and only send the right message to a segment of your customer base.

Choose from a huge library of free email templates that saves you time when designing your emails. Select templates by campaign goals, customize them to match your brand and content, and curate your own template collection.

GetResponse email templates

GetResponse lets you use a drag-and-drop email creator to design and send pixel-perfect emails in minutes. 

GetResponse drag and drop email builder

Choose appropriate layouts and sections to create your message, check out the setup and scheduling details quickly, preview your new email on both desktop and mobile devices, and use GIFs and free stock photos to bring life to your emails.

#2. Build Conversion-Based Landing Pages (50+ Templates)

GetResponse landing pages

Do you want to build landing pages that convert your website visitors into leads that grow your business? 

GetResponse has a powerful landing page builder. It’s an intuitive drag-and-drop page builder that allows you to customize your new page. 

Choose from a library of well-curated mobile-responsive landing page templates or design one from scratch, it’s beginner-friendly and you can see exactly what you’re doing in record time.

GetResponse landing page templates

You don’t have to create boring landing pages. GetResponse helps you to turn your page into a profitable online asset that will drive your entire business.

You can offer high-converting lead magnets and incentives to convince visitors to subscribe to your email list. Connect ready-to-use sales funnels to engage new leads and grow your sales.

There’s a built-in image editor you can use to improve the look of your landing page with stunning photos from stock photography sites.

Don’t forget to run A/B tests on your landing page elements (e.g., headlines, call-to-action buttons, image placements) to find your best design or content.

GetResponse A/B testing

Since the average landing page conversion is 9.7%, according to Unbounce, the best way to ascertain this number is to build multiple versions of your page, test them out, and choose the winning design.

Don’t just make assumptions about your visitors, track clicks and conversions to get insightful data about them.

#3. GetResponse Marketing Automation Improves Workflows

GetResponse Marketing Automations

It’s time to deliver better customer experiences using automation. You barely have enough time for your family — automating your email marketing processes is the easiest way to improve conversion rates.

GetResponse provides advanced visual automation tools to help bring life to your workflow.

When a customer abandons their cart, an email is quickly sent to their inbox to remind them. 

The same thing is true when they subscribe, visit your ‘about’ page, click a link, or spend some time on your page, an email is automatically sent to them to nudge them to take the next action.

GetResponse automation

With GetRespone’s Marketing automation, you save time and resources, capture and convert new leads, sell more products, and build lasting connections with your audience.

GetResponse has simplified the processes of setting the rules that automate your email campaigns. This allows you to communicate with your contacts with more accuracy using the previous data stored in your account.

Easily create automation events according to the interests and behaviors of your users. Trigger actions based on a set of conditions, track and rate customer’s actions to design custom segments — thus, you’ll be able to build individual contact profiles that reveal what they want and how to best communicate with them.

Marketing automation offers one of the best ways to send personalized and relevant emails, and stay relevant to all of your customer segments.

#4. GetResponse Webinar Software: Engage Your Audience

GetResponse Webinar Software

There’s no need to use WebinarJam or Zoom to host webinars (you’ll be spending extra for that) anymore. GetRespone offers powerful integrated webinar software to help grow your business.

Webinars offer a friendly platform to connect with your audience anywhere, anytime, and for different purposes.

The GetResponse Webinar software is easy to set up, and no download or installation is required. It’s web-based.

GetResponse webinar session

You can host unlimited webinars, and have up to 1,000 live attendees during a session.

Just like WebinarJam, GetResponse allows you to invite and share the stage with two other presenters or hosts. 

The best part of this webinar solution is that you can store and retrieve 20 hours of webinar recordings. 

That’s why online marketers love it. 

GetResponse webinar testimonial

When you’re ready to reach more people and establish lasting connections, the GetResponse Webinar software can help provide that experience.

It’s interactive, easy to use, and built-in email marketing enables you to drive higher conversions for your webinars.

GetResponse is arguably one of the best webinar software platforms you can use. The built-in software allows you to join or host a webinar. You can invite 2 presenters to the stage, make presentations to 500 attendees, and sync everything to your email campaign.

Burkhard Berger

#5. High-Conversion Funnel To Grow Your List and Revenue

GetResponse conversion funnels

Modern email marketing practices boil down to using sales funnels to engage and convert visitors into customers.

Without funnels, the customer journey becomes fragmented and boring. Thus, leads will slip off your fingers and even unsubscribe from your list.

GetResponse Conversion Funnel solves this problem. A sales funnel, in particular, works like this:

getresponse sales funnel

Gain instant access to high-converting prebuilt funnels designed to help you drive specific, automated campaigns.

The sales funnel lets you sell products and services at the backend. The Webinar funnel is handy when you’re looking to grow your audience and monetize your experience.

There are eCommerce tools to help you set up your campaigns and sell better online.

If you’re looking to grow your email list, GetResponse also has the Lead magnet funnel for that. Get more signups and nurture your email list as it grows using the list-building funnels. And so on.

GetResponse lead magnet funnels

The GetResponse Conversion Funnel is your one-stop portal for growing automated and scalable lead generation campaigns. 

If you’re building your email list, you need to use one or a couple of these conversion-based funnels.

7. Sendinblue vs. GetResponse – Pros And Cons

With over 175,000 users in 100+ countries actively using Sendinblue, the platform is growing at a rapid pace. Both small and mid-size businesses have been using Sendinblue to scale, and it’s relatively easy to use compared to Drip and ActiveCampaign.


It has an easy-to-use interface (ideal for beginners).Phone support isn’t provided.
You can create attractive emails with prebuilt email templates.There’s no direct social media integration.
Sendinblue is affordable (cheaper than Drip).The reporting view can be richer.
There’s excellent email template support (when you encounter issues)It lacks an auto-renew or a subscription option for SMS marketing.
The built-in CRM tools are easy to use.

And here are the pros and cons of GetResponse to help you choose your preferred email marketing software: 


It has a clean and simple user interface.Customer support can be more responsive.
The funnel builder is easy to use.It’s a bit difficult to visualize the progress of each campaign.
It uses an intuitive drag-and-drop email creator.Email templates, often, don’t save. You might need to start over every time.
A ton of stunning and professional templates (email and landing pages).Scheduled emails are sometimes delayed.
It’s easy to segment a list in your dashboard.
There’s a free full-featured 30-day trial.

8. Where Do I Get The Most For My Money?

So, which email marketing software should you invest in? Sendinblue or GetResponse? 

If you’re concerned about pricing, here’s a breakdown of the pricing structures of Sendinblue and GetResponse.

Sendinblue Pricing Plans

Sendinblue pricing

Sendinblue offers 4 simple pricing options. Here’s a breakdown of each pricing plan and what you can expect to pay: 

  • Free ($0.00/mo.): Get started with this Free plan. Sendinblue allows you to send up to 300 emails per day, build unlimited contacts, use the mobile-friendly email designer, access SMS marketing, and more.
  • Lite ($25/mo.): To test the waters before investing more money, the Sendinblue Lite plan is most ideal. This plan allows you to send up to 100,000 emails, with no daily sending limit. Get email support, and more.
  • Premium ($65/mo.): Marketing pros like this Premium plan from GetResponse — they can send 1,000,000 emails, set up marketing automation workflows, create Facebook & retargeting ads, landing pages, and more.
  • Enterprise: Get a quote from the sales team if you’re interested in this upgraded Sendinblue plan. The Enterprise plan gives you access to advanced email marketing tools and features. You get all the features in Premium, plus 10+ users, a customer success manager, 20+ landing pages, priority support, and more. 

GetResponse Pricing Plans

getresponse pricing

How much does GetResponse cost? There are 4 flexible pricing plans to choose from. Let’s summarize them:

  • Basic ($15/mo.): This Starter plan lets you begin your email marketing journey. Capture email leads, send automated emails, sell products via emails, create unlimited landing pages, and more.
  • Plus ($49/mo.): The Plus plan is the most popular plan. It comes with everything in Basic, including an automation builder (for 5 workflows), webinars (for 100 attendees), contact scoring & tagging, 5 sales funnels, 3 users, webinar funnels, and more. 
  • Professional ($99/mo.): When you want professional automation and integration, the Professional plan is your best shot. It comes with unlimited sales funnels, unlimited webinar funnels, on-demand webinars, unlimited automation builder, web push notifications, and more.
  • Max: Get custom pricing for the GetResponse Max plan and evolve your marketing with advanced tools and capabilities. This personalized plan gives you everything in Pro, including a dedicated IP address, Microsoft Dynamics integration, single sign-on (SSO), webinar (for 500 attendees), transaction emails, etc.

Note: All GetResponse plans are priced based on the number of contacts. The pricing above is for your first 1,000 contacts. Plus, you save 18% and 30% when you pay for 12-month and 24-month respectively.

If you want more info on GetResponse’s pricing plan, take a look at this full article on the full costs of GetResponse.

9. Conclusion – Which Is Better: Sendinblue Or GetResponse?

To summarize my Sendinblue vs. GetResponse comparison, here’s my final take:

Sendinblue should come to mind if you’re looking for simple and affordable email marketing software. It also comes with a free plan — so if you’re tight on budget, this should make you happy. 

You can also send SMS messages to your contacts via their mobile devices with the built-in tools, embed live chat form to your website, and utilize the CRM to engage your audience.

GetResponse, on the other hand, offers a more useful email platform and marketing solution. It has one of the most beautiful email templates or you can opt to use the plain text-based HTML email template. I love to send text-based emails.

While GetResponse doesn’t support SMS marketing, you can host webinars with the GetResponse webinar software, and get up to 500 attendees in a live session. You can get started with the free 30-day trial to see how it works.

10. Sendinblue vs. GetResponse – FAQ

In this Sendinblue vs.GetResponse comparison guide, let’s answer 3 of the most frequently asked questions (FAQs): 

Is Sendinblue Free?

For new marketers, Sendinblue has a completely free plan that allows 300 emails/day to be sent, with unlimited contacts. However, the Lite (Basic) plan costs $25/month — allowing up to 10,000 emails to be sent monthly.

Is GetResponse Easy to Use?

I started my email marketing adventure with GetResponse. It’s very easy to use with a simple and intuitive user interface. By using it constantly, you’ll master the essential tools and features, and it’d be a blissful journey whenever you log in to your account.

How Much Does Sendinblue Cost?

Here’s a breakdown to help you decide if it’s the right fit for your business:

  • Free: $0.00/month
  • Lite: $25.00/month
  • Premium: $65/month
  • Enterprise: Get a personal quote from the Sales

Is GetResponse Free?

GetResponse doesn’t have a free plan like Sendinblue. But it comes with a free 30-day trial. Users can try out all of the features, and tools, and build a list of up to 1,000 subscribers without getting charged.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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