Shopify vs. Squarespace – 100% Unbiased Comparison [2022]

Shopify vs Squarespace

You’re looking for an in-depth Shopify vs. Squarespace comparison to see which one would suit your needs best? 

Well, you’re in luck because you’ve come to the right place.

Before making a choice, one that can help you reach the best decision is knowing Shopify and Squarespace’s features, pros and cons, pricing, and use case, and that’s where I’ll help you.

What is Shopify used for? When should you use Squarespace? Which one is best for your online store? You’ll find the answers to these questions in this guide.

Let’s roll.

1. Shopify vs. Squarespace At A Glance

When it comes to building an e-commerce store, Shopify and Squarespace will be one of the top options to choose from. Let’s take a quick look at the comparison between the two.




Best Overall. Powerful eCommerce builder for online merchants with sales and business tools. Starts at $29/month.Best for design. Intuitive website builder with dozens of high-quality templates for eCommerce. Starts at $26/month.
Try ShopifyTry Squarespace

2. Who Is Shopify Best For?

Shopify is ideal for those looking for an easy-to-use e-commerce builder with powerful e-commerce tools that are good for beginners, small, or large stores. If you want to create a full-blown e-commerce site like,, or Shopify will work for you. 

Give it a try with their 14-day free trial.

3. Who Is Squarespace Best For?

Squarespace is best used by those who showcase content like creatives and those who need an all-around website builder with added e-commerce features suitable for smaller stores. Squarespace is a great all-around website-builder, but it’s not purely focused on building e-commerce websites like Shopify is. 

Try their platform with their 14-day free trial to see if it suits your needs.

4. A Close Look At The Features Of Shopify and Squarespace

Let’s have a closer look and compare the features and tools of Shopify and Squarespace. What’s the edge of one over the other?

Payment Options
Shipping Options
Inventory Management
Point of Sale
Abandoned Cart Recovery
Multi-channel integration
Unlimited Products
24/7 Support
Professional Reports
Get StartedTry ShopifyTry Squarespace

5. Key Features Of Shopify

Is Shopify the perfect e-commerce store builder for setting up your online store and boosting your sales? These five key features will help you make that decision:

#1 Shopify’s Storefront Builder


One of Shopify’s prominent features is its storefront builder. They offer a variety of themes to choose from that will surely suit your needs.

Shopify offers over 70+ free and premium professional e-commerce themes that are not only beautiful but also easy to customize to fit your brand.

Shopify Themes

Shopify’s templates have their intuitive settings to make customizing your storefront quick and easy. Your store will also be mobile commerce ready since Shopify templates are mobile-friendly.

Shopify Website Editor

Even without in-depth knowledge of developing a website, you can set up your online store on your own or with Shopify experts’ help. You also have full access to your store’s HTML and CSS, allowing you to have more freedom in customizing your website.

Aside from those mentioned above, Shopify storefront builder also comes with:

  • Domain name – You can use your own or existing domain name or purchase a new one through Shopify.
  • Full blogging platform – Effortlessly establish your blog, create lookbooks, encourage discussion, and engage with your readers and customers.
  • Web-based website builder – You can host your website with Shopify, including unlimited bandwidth, SSL certificate, email forwarding, Level-1 PCI compliance, and instant upgrades. With Shopify, you’ll also get a full-featured content management system.

#2 Shopping Cart and E-commerce solutions

Shopify is widely known for its shopping cart and e-commerce tools. Shopify powers online stores of big brands such as Kylie Cosmetics and Heinz.

Shopify powering these big brands is a tell-tale that Shopify’s comprehensive e-commerce solutions meet both small and large stores’ needs.

Here are the shopping cart and e-commerce solutions that Shopify offers:

  • Free SSL Certificate – Surely, you’ll want your shoppers to feel safe and secure using their credit card and personal information on your online store. Shopify included a free 256-bit SSL certificate applied to all content, pages, credit card, and transactions on your store to make them feel confident, safe, and secure.

Shopify provides you with a high level of security, the same as the one used by banks.

  • Abandoned checkout recovery  – This excellent feature allows you to recover lost sales. Shoppers who left your online store with items in their cart automatically receive an email with a link to their abandoned shopping cart to encourage them to complete their purchase.
Shopify Abandoned Checkouts
  • Payment Options – Shopify has integration with over 100 external payment gateways so you can offer your customers a wide range of payment options that will suit both your needs. You can accept payment from major credit cards via Paypal or Stripe or accept cryptocurrency payments.
Shopify Payment Options

You can accept payments with Paypal Express Checkout.

Shopify Third-Party Payment Providers

You can also choose from the hundreds of third-party payment providers that Shopify has integrations with as your payment option.

Shopify Alternative Payment Providers

Shopify also has alternative payment providers that let you accept major credit cards and cryptocurrencies as payment.

Shopify Manual Payment MEthod

Aside from Shopify’s integrated payment methods, you can also set up your manual payment method.

  • Automatic shipping rates, Flexible shipping rates, and Free shipping – Major shipping carriers like FedEx, UPS, and USPS offer automatic shipping rates. You can also set up your shipping rates by weight-based, location-based, fixed-price, and tiered pricing rates or offer your customers free shipping.
  • Automatic taxes  – Depending on your location, Shopify will automatically handle major country and state tax rates wherever applicable.
  • Point of Sale –  With Shopify’s POS System, You can bring your store to the next level by selling face to face while being synced to your online store. 

Shopify has a large number of plugins available to spice up your online eCommerce store. You can take full advantage of this to maximize your email marketing, social media management, and many more.

Burkhard Berger

#3 Store and Inventory Management

Besides building your online store, Shopify’s store and inventory management will help you manage your online store easily.

Here are some of the store and inventory aspects that you can manage with Shopify:

  • Customer profiles – You can get information about your customers and their shopping behaviors. You can view their order history and contact info at a glance.
  • Refund – If ever a customer decides to return their order, you can refund their order to their chosen payment method. Shopify automatically updates your inventory after the process.
Shopify Refund Management
  • Order fulfillment – Shopify has its fulfillment network. It also supports and has integration with several different fulfillment service providers.
  • Dropshipping  – For easy and effective dropshipping, you can integrate your Shopify online store with apps like Inventory Source, Ordoro, and eCommHub.
  • Inventory management – You can manage your entire inventory, track stock counts and stop selling products when stock runs out.
Shopify Inventory Management
  • Digital Products – Your customers can order and download your digital products directly from your online store.
  • Subscriptions – You can offer subscriptions by installing the Shopify-integrated subscription app.

#4 Marketing tools

Setting up your online store does not stop with just building your storefront; you would want to convince your customers to buy from your shop. 

Worry not, since Shopify offers marketing and SEO tools to help you reach your customers and increase your sales.

  • Search engine optimized – To help your customers find your store using search engines, Shopify supports SEO best practices such as customizable titles, H1, and meta tags.
  • Product reviews – When your customers love your products, you can engage with your customers when you give them the option to leave product reviews on your website.
  • Discounts and Gift Cards  – You can boost your sales and customer loyalty by making targeted discount codes and allowing your customers to purchase gift cards for someone or use the gift cards as store credit. 
  • Social media integration – Your Shopify store has built-in social media integrations with Pinterest, Instagram, Twitter, Facebook, and Tumblr. You can also let your Facebook fans browse and purchase your products without leaving Facebook.
  • Marketing Campaigns – You can create your custom campaign or use Shopify’s campaign templates to grow your audience, showcase new products, or promote the event of a sale. 
Shopify Marketing Campaigns

You can also install marketing apps from the Shopify App Store to help you with your marketing.

Shopify App Store

#5 Analytics reports

Once your store is up and running, and you’re making sales, you would want to see how you’re performing. With Shopify’s Analytics reports, you can make informed decisions based on how you’re doing.

Your Analytics dashboard shows you your sales, orders, and traffic. Shopify also uses Google Analytics to help you track your sales, referrals, and visits.

Shopify Analytics Dashboard

With this tool, you can also generate and export your reports to analyze and gain insight into your store’s growth.

I know you’ll agree that having analytics is essential in tracking your store’s growth and success.

6. Key Features Of Squarespace

#1 Squarespace’s high-quality website builder

Squarespace Homepage

Squarespace is a tool used for building websites like Wix and WordPress. Your website will surely stand out with Squarespace’s website builder as you have a comprehensive option of different professional quality templates to choose from. 

Squarespace’s website builder has a drag-and-drop design to make customizing easy.

Squarespace Website Builder
Squarespace Online Template Customization

Their templates are also mobile responsive.

All Squarespace online store templates are fully customizable, meaning you can edit them to fit your brand colors and style.  

Suppose you want to focus on creating beautifully crafted web pages. In that case, Squarespace’s design tools, such as flexible layouts, custom color palettes, Google and TypeKit fonts, and more, will help you with that.

#2 Sales features

Squarespace comes with e-commerce features to cater to your online store needs. 

Here are some of the things you can do with Squarespace’s e-commerce features:

  • Sell products – Display your products so visitors can browse your items, add items to their cart, and check out securely and efficiently. 
Squarespace Sales Feature
  • Sell services – Aside from selling physical goods, you can also offer your customers your services by having them book or schedule an appointment with your Squarespace online store.
Squarespace Service Scheduling
  • Sell subscriptions – Generate recurring revenue by selling product or service subscriptions.
  • Sell digital content – Your customers can buy and download digital content like ebooks and music directly from your online store. Squarespace sends digital products via customized email links with a 24-hour expiration.
  • Express checkout mode – With this feature, customers can go straight to checkout after choosing their product and bypass the shopping cart to purchase a single product. This is good for streamlining checkout for single-product stores.
  • Point of Sale – With Squarespace POS, Squarespace partnered with Square so you can accept in-person payments by connecting your Square account and pairing a reader to a mobile device or tablet. Your online store syncs with every transaction you make with your POS.
  • Multiple Payment Methods – Checkout using Stripe, Paypal, and Square, which accepts credit cards, debit cards, and Apple pay as payment methods.

#3 Inventory Management

Squarespace gives you an easy-to-use interface where you can manage your inventory with quick views of your products and stock levels. You’ll even receive an email alert when your stocks are low.

Squarespace Inventory Management System

You can also use the Squarespace Commerce app to track your inventory on your mobile device. You’ll automatically receive push notifications from your phone when there are out-of-stock items or low stock levels.

Squarespace Commerce App

#4 Marketing Tools

Once you set up your online store, it would not be complete without the customers who will purchase your products. Squarespace got you with its built-in Marketing Tools to make sure that your online store reaches your customers.

Let’s take a look at some of the marketing tools Squarespace has in store for you:

  • Squarespace Email Campaigns – There is no need to use separate email marketing software to communicate and grow with your customers. Squarespace got your back with its built-in email marketing with stunning email layouts to fit your brand and audience.
Squarespace Email Layouts
  • Social Media Integrations – Your Squarespace online store will have integration with all of the leading social platforms to keep your customers updated with the latest from your website. Integration with Instagram allows customers to buy from your Instagram page directly.
  • Banners and Promotions – You can feature important announcements such as seasonal sales or discounts with intuitive banners and promotions.

Squarespace can provide a lot more breathing room with it’s built-in style editor which you can use if you have some knowledge with CSS.

Burkhard Berger

#5 Commerce Analytics

Now that your store is up and running and generating sales, it’s time to look at how well you’re performing. With Squarespace Analytics, you’ll get an insight into the traffic, sales, and more of your online store to see how your store is growing.

Squarespace Commerce Analytics

Squarespace Commerce analytics panel allows you to see the analytics by:

  • Sales by Product – With this view, you’ll see how each item you selling is performing.
  • Purchase Funnel – You will see your store’s sales funnel and conversion rate.
  • Abandoned Cart –  You will look into abandoned carts and how successful the Abandoned Checkout Recovery emails are.

7. Shopify vs. Squarespace – Pros And Cons

Now, let’s look at the Pros and Cons of Shopify to see if it’s the right one for you.


Easy to use and beginner-friendlyEnforces a transaction fee, unless you use Shopify Payments,
Excellent inventory system managementApp costs add up to the monthly expenses.
Allows you to sell through various channels such as Facebook, Instagram, eBay, and Amazon.
Shopify App Store has a wide variety of useful add-ons for your store.
Automatic Taxes

Here we’ll be looking at the Pros and Cons of Squarespace to see if it fits you.


Brilliant design optionsIt takes a couple of tries to get comfortable using it.
Excellent inventory system managementNo Automatic Tax
Allows you to sell services and subscriptionsLimited payment methods
Great social media integrations

8. Where Do I Get The Most For My Money?

So, between Shopify and Squarespace, who offers the most value for your money? Is Shopify or Squarespace better and worth your investment?

Here’s a breakdown of Shopify and Squarespace’s pricing structures to help you make better and informed decisions.

Shopify Pricing Plans

Shopify Pricing Plans

Shopify offers three monthly plans based on the features you would need for your online store.

  • Basic Shopify ($29/mo.): This is the most basic plan and includes all the basics needed if you’re starting a new business. It consists of an online store, unlimited products, two staff accounts, sales channels, free SSL certificate, 24/7 support, abandoned cart recovery, 2.0% transaction fee, etc.
  • Shopify ($79/mo.): This plan is suitable for growing businesses. It includes an online store, unlimited products, five staff accounts, 24/7 support, sales channels, free SSL certificate, abandoned cart recovery, 1.0% transaction fees, professional reports, etc.
  • Advanced Shopify ($299/mo): Contains advanced features great if you’re scaling your business. It includes all features, including an advanced report builder, third-party calculated shipping rates, and only a 0.5% transaction fee.

Squarespace Pricing Plans

Squarespace plans have monthly or annual pricing.

Annual pricing:

Squarespace Annual Pricing Plans

Monthly pricing:

Squarespace Monthly Pricing Plans
  • Personal ($144/year or $12/month if annual, $16/month if monthly): Squarespace’s lowest plan includes only the core features, such as SSL Security, Unlimited Bandwidth and Storage, SEO Features, 2 Contributors, 24/7 Customer Support, etc. and does not include the e-commerce feature.
  • Business ($216/year or $18/month if annual, $26/month if monthly): This is Squarespace’s most popular plan. It includes all Personal features, Unlimited Contributors, Premium Integrations and Blocks, Professional Email from Google, and Fully Integrated E-commerce. There is a 3% transaction fee on sales in the Business plan.
  • Basic Commerce ($312/year or $26/month if annual, $30/month if monthly): This plan includes all Business features with the addition of No Commerce Transaction Fees, Checkout on Your Domain, and Customer Accounts.
  • Advanced Commerce ($480/year or $40/month if annual, $46/month if monthly): This plan has all the features of the Basic Commerce plan, with the addition of Abandoned Cart Recovery, Gift Cards, and Sell Subscriptions.

9. Conclusion – Which Is Better: Shopify Or Squarespace?

We’re finally at the end, and it’s time to decide which is better.

Shopify, like Amazon, is one of the biggest names in the e-commerce industry. There are big brands that use Shopify as their platform.

If you’re looking for a beginner-friendly, easy-to-use online store builder with lots of add-ons to choose from and comes with a powerful e-commerce tool, then Shopify is for you. Shopify is mainly an e-commerce platform with its comprehensive e-commerce tools, including an excellent store and inventory management system, shopping cart, multiple payment options, and great shipping options.

Squarespace, first and foremost, is a website builder like Wix or Weebly and only offers e-commerce as a feature.

If your online store’s focus is content, which presents your products creatively with not much need for an advanced e-commerce tool, Squarespace will work well for you. Squarespace’s high-quality website builder with advanced creative tools will surely make your website professional-looking.

10. Shopify vs. Squarespace – FAQ

Here are answers to four of the most frequently asked questions (FAQS) about Shopify and Squarespace.

Is Squarespace good for e-commerce?

Squarespace is mainly a website builder and only offers e-commerce as a feature. If you want to build a big e-commerce brand, Shopify is the way to go with its more holistic approach.

What companies use Shopify?

Some of the companies that use Shopify are Kylie Cosmetics, Sephora, Tesla, and Red Bull.

Does Squarespace take a percentage of sales?

Squarespace charges a 3% transaction fee on sales in the Business Plan. Upgrading to Squarespace Commerce removes the transaction fees.

Can you use Shopify with Squarespace?

Shopify’s Shopify Buy Button allows you to sell on your website or blog for only $9/month. You can also add the Shopify Buy Button on your Squarespace website.

In This Article

Burkhard Berger

Burkhard Berger

Follow me on my journey from $0 to $100,000 per month. I'm sharing everything I've learned in my income reports here on Novum™ so you can pick up on my mistakes and wins.

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