"Who is behind Novum™ and what makes us different from other brands."

Hey! It is Burkhard Berger here.

It looks like you want to know who’s behind Novum™, right?

Well, I’d be happy to give you a little background on how I got started. Just keep reading and you’ll find out everything you need to know.

From Artist to Entrepreneur

Creativity – especially music – had always inspired me. That’s why I created my first band while I was still in high school and started my own business as a freelance musician right after graduating from high school in 2005.

On the weekends we went from gig to gig and during the week I gave guitar lessons to my students.

Even back then we got most of our gigs over the internet through various platforms like partymat.de, eventpepper.com and co.

Since we saw a growing need in the market for websites like those that were more optimized and had more to offer, it occurred to me that I could build a similar platform.

True to the motto: “What they can do, we can do.”

So I reached out to a programmer and designer and together we developed ‘MyTopEvent’ – a platform that could bring event organizers and artists together.

So, you are probably wondering whether we were successful or not…

Well, you guessed right- we were not 🙂

BUT- During this time I learned a lot about SEO (search engine optimization) and how to get free traffic from Google.

After several failed attempts we sold the project. With a loss of course.

Here is what came after.

Affiliate Projects

Thanks to what I’ve learned from our failed project (MeinTopEvent) – especially in the field of SEO – I now knew how to get traffic organically.

However, since I no longer had my own product, I had to monetize the traffic elsewhere. That’s how I narrowed down on the possibility of earning money through Affiliate Marketing.

So, I went on to build several websites in different niches, get tons of organic traffic (mainly via Google) and then send my visitors to Amazon. Each time they made a purchase, I made a tiny commission off of that purchase (recommendation marketing).

That was the moment I figured out that you can really make money on the internet. It wasn’t much at the time – $5,000 to $6,000 profit per month – but the fact that it worked was the most important thing.

Since I get bored very quickly and am always looking for something new, I started to get interested in selling physical products in 2016 – especially since you don’t just get a 5-10% commission of the total, but instead a 20-30% profit margin.

Selling Physical Products Online

From the end of 2016 up until today, we have been selling physical products under our own brand name, primarily via Amazon.

It took a while for us to figure out “how to get maximum visibility on Amazon”, but bit by bit we took steps in the right direction and 2018 was the first year with over $1 million made in annual sales.


$1 million every year tends to sound like a whole lot but after deducting costs and taxes, there is not much left. On the other hand, I can’t complain either, but I just wanted to mention that. 

It is important to keep in mind that everything is relative.

Today we sell our products all over Europe (Germany, Italy, France, Spain, the UK) and in the USA. Soon Canada, Mexico and the Netherlands will be added to our ever-growing list.

That was also the time period during which I made the move from being self-employed to becoming an entrepreneur (a very important step) – but I still think I have a long way to go.


As I mentioned above, I get bored quite quickly and I am constantly looking for something new.

That is one of the reasons why I’ve launched Novum™.

When working one on one with my clients, I have noticed time and time again that-

  • It is NOT the technology
  • It is NOT the perfect sales pitch and it is
  • NOT the most sophisticated funnel …

… that helps people become successful online.


90% of the time it’s a lot easier than that. It is getting what your business needs most- the non-existing traffic.

Once you get the traffic you want, your business will flourish in no time.

Sure, traffic isn’t everything!

But it is the foundation for a stable and smooth running business that lets you sleep well at night.

If you know that every day 1,000, 10,000 or 100,000 visitors are coming to your site (for which you don’t have to pay per click), that’s a really comforting feeling.

With Novum™, I would like to offer you a kind of real-time case study on how to build up organic traffic from 0 to 100,000 visitors per month – without investing huge amounts of money in SEO or content or marketing.


I am NOT a guru who shows you how to become a multi-millionaire overnight, using fast and hectic measures to get there. I’m just an ordinary dude who loves online marketing. Nothing more and nothing less.

So, if you want to look over my shoulder every once in a while and learn how I grow Novum™ from 0 to 100.000 visitors per month, then stay tuned.

Do not expect the typical “get rich quick” scam- we are going to walk through this together ‘for real’.

You can also follow the growth of Meaningfulll™ – our other live case study in the home market: meaningfulll.com.

Since the end of 2019 I have been living in Cyprus – along with my amazing wife and our awesome children.

For me, this island is a fantastic place to take a deep breath and calm down, as it is much more relaxed here than in Germany, for example. 

At the same time, Cyprus is a very creative place and helps me focus on new ideas for new projects so that I can convert them into reality.

I wish you all the best!
Burkhard – Novum™

Follow Me On My Journey From $0 To $100,000 Per Month

I’m sharing everything I’ve learned in my income reports here on Novum™.