How We Increased Monthly Traffic Value from $5,194 to $126,198 for

A case study with David Pawlan, Head of Marketing

Updated on July 05, 2023

“Novum has really helped put Aloa on the map. Their process is incredibly easy to follow along with and well organized. They take our feedback into consideration and tailor their content to our tone of voice. It’s been an incredible experience working with them.”

David Pawlan
Head of Marketing, Aloa


growth in organic sessions


monthly organic traffic value add


growth in leads from content

Aloa’s mission is to revolutionize software outsourcing. With their cutting-edge platform and future-proof infrastructure, Aloa ensures that outsourcing is safe, effective and painless.

The Challenge

Aloa wanted to increase sign-ups to their outsourcing platform (grow MRR).

The marketing team was small and lightweight, especially compared to SERP-dominating competitors like Upwork, Freelancer, Toptal, etc. Content was produced through collaborations and guest authors. A proper SEO strategy wasn’t there and the team just needed help.

In addition, ad costs were rising. For example +$200 cost per click (CPC) for a search term like “mobile software development”, which is … well … crazy.

The Solution

Novum closely partnered with the Aloa product and marketing teams to develop a holistic SEO and content strategy. We focused our efforts on in-depth research, targeted content development, Digital PR, and the implementation of technical SEO best practices.

I. SEO-Driven Content Strategy

While Aloa already had built out a content section, a lot of their blog posts weren’t designed to drive new leads and customers. The content might bring in new traffic, but if the traffic doesn’t convert, it doesn’t add much value to the business (if any).

Therefore, the first step was to implement a data-driven content strategy using holistic search term deconstruction, competitor gap and search intent analysis. The focus has been on driving relevant traffic that actually converts into leads and customers.

Revenue was the end goal, not traffic.

II. A+ Content

We strategically A+ graded Aloa’s existing content and created new A+ content to be hyper-relevant in “Google’s eyes” and therefore achieve more top rankings.

We’ve also increased semantic relevance for high-scoring, competitive transactional “hub” keywords. We would build greater content depth via the less competitive informational “spoke” queries (hub and spoke model).

“A+ grading content is one of the biggest opportunities in SEO and content marketing right now. It also takes out the guesswork of what “good content” is and gets rewarded big times by Google.”

III. Strategic Digital PR

referring domains

As a relatively new domain, Aloa needed a robust digital PR strategy to help spread its story, promote the newly created content, and boost page and domain equity.

We leveraged existing relationships with publishers and influencers in both the software and business space.

We’ve identified Aloa’s most valuable pages (pages that drive sign-ups and new customers) and built laser-targeted in-content links from well-known, highly authoritative websites to those assets.

The Results

Within 16 months, we’ve grown Aloa’s organic search traffic by 442%.

organic search results

And have increased their monthly traffic value from $5,194/mo to $126,198/mo ($1,514,376 annually, 2,330% growth).

traffic value

Managed to get 32,516 keywords indexed.

organic keywords

And have grown their monthly sign-ups by 318%.

blog attributed registrations

The best part?

This is just the beginning. 

Aloa continues to see content and organic traffic drive product signups and revenue, which puts them in a position to grow into a significant enterprise in the industry.

Let’s find out how we can help you make SEO your most profitable acquisition channel.

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